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Google's BigQuery Vs. Hadoop: a Matchup

Posted by samzenpus on from the in-this-corner dept.

Nerval's Lobster writes "Ready to 'Analyze terabytes of data with just a click of a button?' That's the claim Google makes with its BigQuery platform. But is BigQuery really an analytics superstar? It was unveiled in Beta back in 2010, but recently gained some improvements such as the ability to do large joins. In the following piece, Jeff Cogswell compares BigQuery to some other analytics and OLAP tools, and hopefully that'll give some additional context to anyone who's thinking of using BigQuery or a similar platform for data. His conclusion? In the end, BigQuery is just another database. It can handle massive amounts of data, but so can Hadoop. It's not free, but neither is Hadoop once you factor in the cost of the hardware, support, and the paychecks of the people running it. The public version of BigQuery probably isn't even used by Google, which likely has something bigger and better that we'll see in five years or so."

2 of 37 comments (clear)

  1. Google is too ubiquitous by Anonymous Coward · · Score: -1, Troll

    Google really is too ubiquitous. There really does need to be limits on how far reaching one company can become.

    Take, for example, Google's expansion into being an ISP. There is not a hint of benevolence there in wanting people to have a fast connection. Google wants more eyeballs for its ads. Full stop. You are not the customer with companies like Google -- you're the product. I wouldn't choose Google as my ISP if they were free. I have never trusted Google or anyone else with my data. They are too big and people love it. I can hear the shouts of capitalistic joy even now...

  2. Google? Really? by RocketScientist · · Score: -1, Troll

    I mean, if you want to have an ad agency host your databases, you've got lots of other options:

    R&R Partners
    Mccan Ericson
    BBDO
    J Walter Thompson
    Omnicom Group
    Young & Rubicam
    DDB
    Olgivy and Mather
    Saatchi & Saatchi
    Leo Burnett

    Personally, I think I'll try to find a company where cloud computing is their core business, so they don't just write off the service a few months down the road as not-profitable and leave me hanging.

    Why the hell would want to have your mission critical systems hosted by an ad agency?