The Amazon Rainforest Wants Its TLD Back From Amazon.com

terrancem writes "The Seattle-based Amazon.com has applied for its brand to be a generic top-level domain name (.amazon), but South American governments argue this would prevent the use of this internet address for environmental protection, the promotion of indigenous rights and other public interest uses. Along with dozens of other disputed claims to names including ".patagonia" and ".shangrila", the issue cuts to the heart of debates about the purpose and governance of the internet."