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BlackBerry CEO: Tablet Market Is Dying

Nerval's Lobster writes "BlackBerry CEO Thorsten Heins believes that tablets will be dead by 2018. 'In five years I don't think there'll be a reason to have a tablet anymore,' he told an interviewer at the Milken Institute conference in Los Angeles, according to Bloomberg. 'Maybe a big screen in your workplace, but not a tablet as such. Tablets themselves are not a good business model.' That may come as a surprise to Apple, Google, Amazon and Samsung, all of which have built significant tablet businesses over the past few years. Research firm Strategy Analytics suggested in a research note earlier this month that the global tablet market hit 40.6 million units shipped in the first quarter of 2013, a significant rise from the 18.7 million shipped in the same quarter last year. So why would Heins offer such a pessimistic prediction when everyone else — from the research firms to the tablet-makers themselves — seems so full-speed-ahead? It's easy to forget sometimes that BlackBerry has its own tablet in the mix: the PlayBook, which was released to quite a bit of fanfare in early 2011 but failed to earn iPad-caliber sales. Despite that usefulness to developers, however, the PlayBook has become a weak contender in the actual tablet market. If Heins is predicting that market's eventual demise, it could be a coded signal that he intends to pull BlackBerry out of the tablet game, focusing instead on smartphones. It wouldn't be the first radical move the company's made in the past year."

2 of 564 comments (clear)

  1. Re:I agree by Tmann72 · · Score: 5, Interesting

    This isn't even remotely the same and you damn well know it. Horse drawn buggies existed for a very long time before cars and cars were seen as a natural progression of that mode of transportation. The fact we measure engines in horse-power to this day is a testament to that fact. Tablets could be seen as the next phase of computers, but the fact remains they are not as useful for many purposes as real computers are. Whereas with your car example a car completely and thoroughly replaced all functions of a horse drawn carriage in its entirety.

  2. Says a Man Out-of-Touch with the Education Market by HBBisenieks · · Score: 5, Interesting

    As someone who works in educational technology, I can say with confidence that tablets are going to be sticking around for well beyond 2018. Take a look at all the schools that have or are starting 1:1 programs, and you'll see that more than half of those programs are using iPads or some other tablet. Look at the OLPC tablets and what's been happening with them. Certainly there's a certain group of people who might not "get" tablets because they're not "traditional" computers, but that does nothing to discount how intuitive they can be, especially to children and the elderly. No, you're not going to be doing extensive command-line work from a tablet, but nobody is suggesting that tablets will entirely overthrow traditional computers. Tablets are an educator's dream. You don't have to teach a child to use a mouse--they just touch what they want. Hell, you hardly have to teach any of the basic functions of a tablet to a child at all; they can figure just about everything out themselves.