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Windows Store In-App Ad Revenue Plummets

Posted by Soulskill on from the sorry-about-your-luck dept.

jfruh writes "One of the hooks Microsoft has used to get developers to build apps for Windows 8 and Windows Phone 8 has been pubCenter, an ad network that's easy to add to apps and provides revenue back to publishers. But many developers found that on April 1 that revenue abruptly dropped by an order of magnitude, with most potential ad impressions going unsold; one developer reported only 160,000 ads served to 60 million requests, a fill rate of less than 0.3%. Since many of the ads before April 1 had been for Bing, this may be a sign that Microsoft is no longer willing to subsidize its developers — and that advertisers aren't that interested in buying ads in Windows 8 apps."

4 of 196 comments (clear)

  1. Re:As a customer... by Jeremiah+Cornelius · · Score: 3, Funny

    I'd watch an ad...

    Not to see Windows 8!

    And I run AdBlock Lite + Ghostery on everything!

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    Never been known to fail..."
  2. That's really odd by sl4shd0rk · · Score: 3, Funny

    I mean their phone was doing so well.

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  3. They must pay you! by pseudorand · · Score: 4, Funny

    Wait, Windows has an app store? Even more surprising is that anyone bothered to advertise there.

    It seems to me that for this "revenue" to plummet from $0, it must mean they're paying businesses to advertise on their site. Sounds good. Sign me up!

  4. Re:As a customer... by Anonymous Coward · · Score: 2, Funny

    I hear you. I use Ubuntu and it has no ads, only a powerful *feature* where stuff I search for also links to Amazon. So convenient!