Windows Store In-App Ad Revenue Plummets

Posted by Soulskill on Tuesday April 30, 2013 @08:10AM from the sorry-about-your-luck dept.

jfruh writes "One of the hooks Microsoft has used to get developers to build apps for Windows 8 and Windows Phone 8 has been pubCenter, an ad network that's easy to add to apps and provides revenue back to publishers. But many developers found that on April 1 that revenue abruptly dropped by an order of magnitude, with most potential ad impressions going unsold; one developer reported only 160,000 ads served to 60 million requests, a fill rate of less than 0.3%. Since many of the ads before April 1 had been for Bing, this may be a sign that Microsoft is no longer willing to subsidize its developers — and that advertisers aren't that interested in buying ads in Windows 8 apps."

1 of 196 comments (clear)

Min score:

Reason:

Sort:

They must pay you! by pseudorand · 2013-04-30 09:30 · Score: 4, Funny

Wait, Windows has an app store? Even more surprising is that anyone bothered to advertise there.
It seems to me that for this "revenue" to plummet from $0, it must mean they're paying businesses to advertise on their site. Sounds good. Sign me up!