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Windows Store In-App Ad Revenue Plummets
jfruh writes "One of the hooks Microsoft has used to get developers to build apps for Windows 8 and Windows Phone 8 has been pubCenter, an ad network that's easy to add to apps and provides revenue back to publishers. But many developers found that on April 1 that revenue abruptly dropped by an order of magnitude, with most potential ad impressions going unsold; one developer reported only 160,000 ads served to 60 million requests, a fill rate of less than 0.3%. Since many of the ads before April 1 had been for Bing, this may be a sign that Microsoft is no longer willing to subsidize its developers — and that advertisers aren't that interested in buying ads in Windows 8 apps."
One more reason why people are not too keen on metered internet.
Unlike say a cell phone, I know if I use it for 30 minutes I have used, 30 minutes. Whereas if I visit a random website it might have multiple videos playing and will eat up a bunch of data, and I have no way of knowing this till the page has loaded.
So, I'm curious. What sort of revenue can you expect from adds from a user?
Say I use an app like the Slate.com app and read 6 articles a day. Plus the menu page, that's seven possible impressions. Maybe they'll be obnoxious and split some articles over two pages, so maybe 10 impressions. Let's say I'm religious about this app and use it every day. So you serve me 3,650 adverts per year.
Are you paid on ad views or clicks? What sort of revenue would you expect from one user who sees just shy of 4,000 adverts per year?
I'm trying to figure out what the value of a non-ad version of some popular free apps should be.
...I know I certainly don't want to see ads in Windows 8 apps.
Exactly right.
Screw them and their ads. Want to make money? Create something worthwhile and sell it. Want to make money from ads? Fuck You. I get bombarded with enough ads already.