Inside One of the World's Largest Data Brokers

itwbennett writes "Contrary to recent reports, data broker Acxiom is not planning to give consumers access to all the information they've collected on us. That would be too great a challenge for the giant company, says spokesperson Alexandra Levy. Privacy blogger Dan Tynan recently spoke with Jennifer Barrett Glasgow, Chief Privacy Officer at Acxiom (she claims to be the very first CPO) about how the company collects information and what they do with it. This should give you some small measure of comfort: 'We don't know that you bought a blue shirt from Lands End. We just know the kinds of products you are interested in. We're trying to get a reasonably complete picture of your household and what the individuals who live there like to do,' says Glasgow."

Comments

Untrue

[evanism]

They know everything. Not just the shirt, but how you paid, the brand, how much it was, its size and all the alternatives that were available at the time in the store.

I worked in a project with them for years and I can tell you they have every last scintilla of every purchase you have EVER made with an EFTPOS or credit card.

They, like Kang, Know All.