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Can Microsoft Survive If Windows Doesn't Dominate?

Nerval's Lobster writes "In his latest Asymco blog post, analyst Horace Dediu suggested that Windows' share of the personal-computing market is declining at a faster rate than many believe, once Microsoft's cash cow is put in direct competition with Android, iOS, and other platforms built for tablets. In that context, Windows' share of the personal-computing market has dipped past 60 percent on its way to 50 percent. The big question is whether it'll keep plunging. 'If Windows tablets start growing as fast as the tablet market overall then Windows could stabilize in share,' Dediu wrote. 'But if Android and iOS tablets follow their phone brethren in growth then it will be far harder for Microsoft to maintain share.' Yet despite that gloomy scenario, Dediu doesn't necessarily see a market-share dip as a cause for concern on Microsoft's part: 'Even if Windows dips to only 20 [percent] of the world's computing market it will still be perfectly 'viable' for some time to come,' he wrote. But even if Windows can perpetuate, will its decline fatally undermine Microsoft as a company? All that Windows (and Office) money also allows Microsoft to launch projects that lose money for years before they gain traction. Without that monetary base, for example, it's possible that the Xbox (which bled money for the first few years of its existence) wouldn't have survived long enough to become a viable platform from a financial perspective—much less the center of Microsoft's future plans for living room domination."

12 of 497 comments (clear)

  1. Yes they can by buy59 · · Score: 5, Insightful

    Microsoft owns both gaming and workplace PC's. Nothing is going to take that from them. Tablets aren't meant to replace PC's, they're just too different kind of devices. Microsoft has nothing to worry about.

    1. Re:Yes they can by silviuc · · Score: 5, Insightful

      Linux does not have to be popular. It must have the software that enables people to 1) do their jobs 2) allow them to be entertained either through gaming or streaming content. Do you think the average Xbox user gives a shit about the OS that runs on the console? I do not. The only thing they care about is that it runs the games he/she likes and that streaming various content works. The same can potentially be done with Linux and users would not even be aware that it is in fact Linux on there.

    2. Re:Yes they can by lister+king+of+smeg · · Score: 5, Informative

      Explain how an iPad or Android tablet with a bluetooth keyboard is functionally different than a laptop running Windows?

      less ram, less drive space, weaker prossesor, less powerful video card, less control of the system. thats how.

      --
      ---Saying gnome 3 is better than windows 8 not so much a compliment as it is damning with light praise.
    3. Re:Yes they can by evilRhino · · Score: 5, Funny

      You missed more smudges on the screen.

  2. Server & Tools too... by mystikkman · · Score: 5, Insightful

    Not to mention the Server & Tools Division that sells Windows Server, IIS, SQL Server,Lync Exchange, Visual Studio etc. keeps getting record revenue every quarter.

    From http://venturebeat.com/2013/05/20/with-19b-in-revenue-microsofts-server-and-tools-chief-says-hes-just-getting-started-interview/

    Meet Satya Nadella, president of Microsoft’s server and tools division, a division that builds and runs the company’s computing platforms, developer tools, and cloud services. Nadella leads a team of over 10,000 employees, and his group alone makes $19 billion in annual revenue – which is more than the combined revenues of Facebook, Yahoo, LinkedIn, Zynga, Netflix, and a few others in the Valley.

    That doesn't even include Office and Azure recently became a one billion dollar business by itself. Microsoft is pretty well diversified, unlike Apple with it's reliance on iPhone and iPad and Google with 95% of revenue from ads. As usual, Asymco comes with shortsighted analysis that mistakes the trees for the forest.

    That's why the people with their own money on the line are buying up MSFT (stock went from $27 to $35 due to the last earnings report) instead of the air-headed armchair analysis that we see on here of 'lol my grandma ditched her PC and got an iPad so that means M$ is dying'.

    1. Re:Server & Tools too... by sneakyimp · · Score: 5, Insightful

      MSFT has been flat ever since a massive drop when Steve Ballmer took over. How is that even possible in such a rapidly growing market? The company is a dinosaur compared to its rivals. Defenders of MSFT love to talk about 'record revenue' but meanwhile nobody even seems to mention it at GOOG and AAPL which, in addition to record revenues, are also growing their market share. AT&T used to also brag about record revenue while their rivals were gobbling up market share until the long distance market was utterly replaced by modern calling plans -- right before AT&T started to tank and got themselves bought by Southwestern Bell.

      It also makes no sense to slam Apple because they 'rely on iPhone and iPad' because the number of phones sold every year totally dwarfs the number of PCs sold every year. Furthermore, Q1 PC sales in 2013 were down 14% from Q1 2012. Smartphones and tablets, on the other hand, are in total growth mode.

      MSFT has become a creaky, reactive company and always seems to be following the market rather than defining it. They might well dominate the PC industry for some time, but their bread-and-butter is in a rapidly declining market (desktop PC OSes and applications) and even there they are losing market share.

    2. Re:Server & Tools too... by sneakyimp · · Score: 5, Insightful

      MSFT benefits greatly from vendor lock-in at large enterprises, which is kind of brilliant as a business strategy, but that business is not entirely safe either. Many vendors are moving to cloud solutions to facilitate fluid hardware provisioning, easier backups, and computing on demand. I was recently involved with a project to modernize a VB6 application at a food processing factory and it was totally painful. It would have been cheaper, and every bit as effective, to go with a FOSS solution. The client instead chose to stick with VB.NET and will likely have to rewrite the whole thing again when MSFT totally alters their language to something completely incompatible. This periodic abandonment of their own technology is part of the reason why MSFT makes so much money. Everyone has to buy new operating systems and new workstations and new programming tools.

    3. Re:Server & Tools too... by im_thatoneguy · · Score: 5, Interesting

      Or people are pointing out that Microsoft is just becoming like IBM. You aren't sure what they do. You own nothing from them...but somehow they continue being more successful year over year.

  3. Losing share may save Microsoft by gestalt_n_pepper · · Score: 5, Insightful

    A real challenge to the Microsoft hegemony would squeeze out the idiocy and arrogance that currently dominates the company. Forced to pay attention to users and developers, Microsoft would never have created a disaster like windows 8, or the developer-hostile policy of allowing languages and platforms to "dead end."

    Heck, someone at Microsoft might actually wake up and figure out that the policies and strategies that benefit Microsoft in the long run are those that benefit users and developers, not the marketing department, or upper management bonuses.

    I joke. I joke. Of course this will never happen.

    --
    Please do not read this sig. Thank you.
  4. Re:Can they use the linux kernel ? by jedidiah · · Score: 5, Interesting

    Android is most certainly Linux.

    What it is not is GNU.

    Stallman's rants about "GNU/Linux" were actually onto something.

    --
    A Pirate and a Puritan look the same on a balance sheet.
  5. Re:Yes a smaller Microsoft can survive by DickBreath · · Score: 5, Insightful

    Microsoft owns both gaming and workplace PC's. Nothing is going to take that from them. Tablets aren't meant to replace PC's, they're just too different kind of devices. Microsoft has nothing to worry about.

    Let's rewind to a previous millennium long ago swept away in the sands of time. Let's go way back to . . . 1990.

    IBM owns both mainframe and PC's. Nothing is going to take that from them. PCs aren't meant to replace mainframes, they're just too different kind of devices. IBM has nothing to worry about.

    Then the sudden realization hit. IBM's PCs were priced at monopoly prices and people were not buying them. The company was in crisis and had to reinvent itself. It got new management. Times got leaner. And they weren't committed to past management decisions.

    By 2000 we had a much nicer IBM that was focused on its profitable mainframes and was friendly to both Linux and Java.

    After Microsoft reinvents itself, it will have retreated to and focus on its profitable business. Microsoft has a very profitable and serviceable business with its Enterprise software Windows, Outlook, Exchange, Office, SQL Server, etc. Like IBM before it, Microsoft has already begun embracing open source (Apache, PHP, etc etc) that enabled its enterprise customers to do what they do.

    Like IBM, Microsoft won't go away. Probably ever. But it will become a smaller and gentler Microsoft without the nastiness and bullying once it has been de-fanged of its monopoly power.

    --

    I'll see your senator, and I'll raise you two judges.
  6. Re:os x just needs to remove the hardware locks an by wwphx · · Score: 5, Informative

    I've thought a lot about this exact point. I, too, would like to see Apple come out with less expensive and expandable systems. I think the main reason they maintain their tight lock is they don't want the plague of problems that Windows users experience due to IDIC: Infinite Diversity in Infinite Combinations. Anyone can make hardware that works, to varying degree, with MS OS, and MS will try to support it. And sometimes fail. And most frustratingly, fail intermittently. Apple maintains extremely tight control to try to minimize the IDIC problem and improve the user experience through higher reliability and fewer crashes.

    There's no way Microsoft can fully test their products against the infinite combinations of hardware, old and new and forthcoming, that are possible in the world outside of their labs. Users are going to pay for this in the form of crashes and problems, it's unavoidable.

    Apple, OS-X, iOS, etc., is not perfect. It has problems, but in my experience much fewer than Windows. I've used MS operating systems professionally since Dos 1.0 through Win 7 and currently use it, but I'm infinitely happier with my Mac equipment like the Air that I'm typing this on. OS-X has its limitations and problems, and though Win 7 is a very good product, I'm still a lot more frustrated with it than I think I should be. We pay a higher price for hardware, and it's fairly high-end hardware and lasts a long time. I would really like less expensive and expandable hardware, I'm just not sure that fits Apple's culture.

    --
    When you sympathize with stupidity, you start thinking like an idiot.