Chemists Build App That Could Identify Cheap Replacements For Luxury Wines
schliz writes "Australian startup Wine Cue is combining the chemical composition of wines with customer ratings for what it hopes to be a more objective wine recommendation engine than existing systems that are based on historical transactions. The technology is likely to reach the market as a smartphone app, and could be used to identify cheap alternatives to expensive bottles."
No, it isn't.
Drinking wine is either a case of alcoholism or a case of exercise in conformism.
Taste for wine, like taste for all alcoholic beverages, is an "acquired taste". That means it tastes like shit and you drink it for some other reason than taste.
Some drink it because they need to get sloshed. These need help and I hope you're not one of them.
Everybody else drink it because they were introduced to it by peer pressure and marketing. You try to offset that by telling yourself there's a difference, or that it is "nice", etc. Which is okay, but it is just snobbery.
And that's all there is to it.