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Apple Shows Off New iOS 7, Mac OS X At WWDC

Nerval's Lobster writes "Apple CEO Tim Cook kicked off his company's Worldwide Developers Conference (WWDC) in San Francisco with a short video emphasizing the importance of design, particularly that which evokes some sort of emotional connection such as love or delight. But that sentimental bit aside, this WWDC was all business: huge numbers of developers attend this annual event, packing sessions designed to help give their apps an edge in Apple's crowded online marketplace (some 50 billion apps have been downloaded from the App Store, Cook told the audience during his keynote). Apple also uses its WWDC to unveil new products or services, attracting sizable interest from the tech press.

This time around, the company introduced Mac OS X 'Mavericks,' which includes 'Finder Tabs' (which allow the user to deploy multiple tabs within a Finder window—great for organization, in theory) and document tags (for easier searching). Macs will now support multiple displays, including HDTVs, with the ability to tweak elements between screens; Apple claims the operating system will also interact with the CPU in a more efficient manner.

On top of that, Apple rolled out some new hardware: an upgraded MacBook Air with faster graphics, better battery life (9 hours for the 11-inch edition, while the 13-inch version can draw 12 hours' worth of power). Apple has decided to jump into the cloud-productivity space with iWork for iCloud, which makes the company's iWork portfolio (Pages, Numbers, and Keynote) browser-based; this is a clear response to Office 365 and Google Docs.

And finally, the executives onstage turned back to iOS, which (according to Apple) powers some 600 million devices around the world. This version involves more than a few tweaks: from a redesigned 'Slide to Unlock' at the bottom of the screen, to the bottom-up control panel that slides over the home-screen, to the 'flat' (as predicted) icons and an interface that adjusts as the phone is tilted, this is a total redesign. As a software designer, Ive is clearly a huge fan of basic shapes—circles and squares— and layering translucent elements atop one another."

6 of 607 comments (clear)

  1. In Addition ... by jasnw · · Score: 4, Interesting

    Things that caught my eye were (1) iCloud keychain to allow better mobile-system tracking of passwords within the iOS and OS X framework, (2) iBooks on Mac (FINALLY!), (3) some expanded multitasking in iOS 7 (although it's not clear if it's really extended capabilities over iOS 6 or just a spiffier UI), and (4) Airdrop from within iOS 7 to nearby devices. The new Mac Pro line looks sharp, and I definitely lust for one even if I don't need one.

    1. Re:In Addition ... by MrEricSir · · Score: 4, Interesting

      And they finally dropped the strange 8-tab maximum on Mobile Safari!

      --
      There's no -1 for "I don't get it."
  2. Re:How stupid is a Mac Pro Cylinder? by Wingsy · · Score: 5, Interesting

    Well, why not? C'mon, you can tell us. It does look nice, and I like the way you can rotate it to get to the i/o on the back. Oh, and that little light that comes on when it's rotated. No need to cuss and go find a flashlight. A little thing, but a nice thing.

    --
    If I didn't have absolutely NOTHING to do, I wouldn't be here.
  3. Is it me by AmiMoJo · · Score: 4, Interesting

    Is it me or is iOS 7 a total rip-off of Android and Google's apps? Same flat style icons, same "cards", similar notifications and on-going events, similar features etc,

    I'm just... surprised.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  4. 25 foot surf ... by perpenso · · Score: 5, Interesting

    Does OSX Mavericks come with a Sarah Palin or a Tom Cruise doll?

    No. But it does come with images of the big wave surfing location, Mavericks, for which it is actually named. A location that has 25 foot surf on an average day. A really cool place.

  5. longestpostever by Korruptionen · · Score: 4, Interesting

    I've been waiting for this event for weeks, as we're buying 90ish laptops for our school district... faculty use.

    First thing I noticed was the MacBook Air update... and how they are surprisingly dropping the clock speed of existing systems in favor of battery life. While I know their new software may be more efficient, and even the chipset itself may be more efficient, it just surprised me. Being around for the grand ol days of the "great hardware race", I didn't think they would actually move backwards (from 1.8GHz to 1.3GHz). First thing I thought of was that they are doing this so that they can have the great hardware race again... and announce faster systems all over again for that lineup.

    Next up, the Mac Pro looks like an homage paid to the G4 Cube. While I will admit owning one and thinking it was cool at the time, I think someone else pointed out here that the elegance is lost in the external cable mess. But let's be honest, the people who are being power users are already going for external enclosures for everything (especially storage) because it can be had faster and cheaper by going not Apple. To all those also who say "OMG you can't upgrade it", my experience has been those who buy Mac Pros work them hard and run them until they quit or completely replace them anyway. They want an all in one solution that they can use and replace as a whole... because they know about graphic design / video editing, and not necessarily about performance computing.

    iOS7. Auto updating, super cool for what we do with 800 iPads sitting here. I like it, even though it seems to be more like the Android phone I tested for a week recently (Galaxy S4). I was really hoping that with the release of iOS7, they would have been releasing what I consider "a properly sized phone for 2013". They didn't. Le sad.

    iCloud ... platform agnostic document modification through a web browser, cool... but not when you start having to pay for an over X amount of storage every month. They are just trying to generate more recurring revenue. iCloud keychain seems like a terrible idea in terms of security. I say this because of the whole keys to the kingdom approach. All of my users use iCloud now, and they still are using sticky notes on their laptops, though I'm trying to break them of this.

    Lastly, I am annoyed that none of this was even remotely ready to go today. I was hoping to be surprised with the release of software and that they had actually secretly worked with developers to have it out remotely soon. As a school, releasing iOS7 when school starts, well.. that's just a pain in the ass. Tim Cook is one of these most underwhelming speakers, and really just irritates me when I hear him. Whoever the dude in the blue shirt was... that guy was great with his speeches.

    PS... thank god no more cat names