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Apple Shows Off New iOS 7, Mac OS X At WWDC
Nerval's Lobster writes "Apple CEO Tim Cook kicked off his company's Worldwide Developers Conference (WWDC) in San Francisco with a short video emphasizing the importance of design, particularly that which evokes some sort of emotional connection such as love or delight. But that sentimental bit aside, this WWDC was all business: huge numbers of developers attend this annual event, packing sessions designed to help give their apps an edge in Apple's crowded online marketplace (some 50 billion apps have been downloaded from the App Store, Cook told the audience during his keynote). Apple also uses its WWDC to unveil new products or services, attracting sizable interest from the tech press.
This time around, the company introduced Mac OS X 'Mavericks,' which includes 'Finder Tabs' (which allow the user to deploy multiple tabs within a Finder window—great for organization, in theory) and document tags (for easier searching). Macs will now support multiple displays, including HDTVs, with the ability to tweak elements between screens; Apple claims the operating system will also interact with the CPU in a more efficient manner.
On top of that, Apple rolled out some new hardware: an upgraded MacBook Air with faster graphics, better battery life (9 hours for the 11-inch edition, while the 13-inch version can draw 12 hours' worth of power). Apple has decided to jump into the cloud-productivity space with iWork for iCloud, which makes the company's iWork portfolio (Pages, Numbers, and Keynote) browser-based; this is a clear response to Office 365 and Google Docs.
And finally, the executives onstage turned back to iOS, which (according to Apple) powers some 600 million devices around the world. This version involves more than a few tweaks: from a redesigned 'Slide to Unlock' at the bottom of the screen, to the bottom-up control panel that slides over the home-screen, to the 'flat' (as predicted) icons and an interface that adjusts as the phone is tilted, this is a total redesign. As a software designer, Ive is clearly a huge fan of basic shapes—circles and squares— and layering translucent elements atop one another."
This time around, the company introduced Mac OS X 'Mavericks,' which includes 'Finder Tabs' (which allow the user to deploy multiple tabs within a Finder window—great for organization, in theory) and document tags (for easier searching). Macs will now support multiple displays, including HDTVs, with the ability to tweak elements between screens; Apple claims the operating system will also interact with the CPU in a more efficient manner.
On top of that, Apple rolled out some new hardware: an upgraded MacBook Air with faster graphics, better battery life (9 hours for the 11-inch edition, while the 13-inch version can draw 12 hours' worth of power). Apple has decided to jump into the cloud-productivity space with iWork for iCloud, which makes the company's iWork portfolio (Pages, Numbers, and Keynote) browser-based; this is a clear response to Office 365 and Google Docs.
And finally, the executives onstage turned back to iOS, which (according to Apple) powers some 600 million devices around the world. This version involves more than a few tweaks: from a redesigned 'Slide to Unlock' at the bottom of the screen, to the bottom-up control panel that slides over the home-screen, to the 'flat' (as predicted) icons and an interface that adjusts as the phone is tilted, this is a total redesign. As a software designer, Ive is clearly a huge fan of basic shapes—circles and squares— and layering translucent elements atop one another."
Honestly, if you are not tired of Apple's excessive and awesome hyperbole then you must be extremely and definitively deaf.
Also every "new" feature Tim Cook announced in iOS 7 I am thinking about how Android already does that. Apple needed to bring iOS 7 back into the 21st century as everyone else seems to have move forward with flatter looks and innovative features, but Apple is decidedly playing the game of "Lets take every Android feature and make it slightly better".
Also OS X is looking decidedly antiquated. When they were showing off OS X Mavericks (really Apple?) I couldn't believe how old it looked. Also they stopped making OS X internally better, instead every new version of OS X is simply a package update of the apps running on it.
As for Mac Pro, while it will sell like well to many graphic designers and video editors at first, about a year after its release people will feel the backlash of buying an uber-expensive sealed box with limited upgrade-ability. Forget about slapping in a new GPU or CPU or memory to boost video editing or rendering performance, you will have to buy a whole new sealed box. Apple just slapped every professional in the face by forcing them to upgrade their Mac Pro more quickly then "every other decade". Once customers get tired of stroking their expensive new black cylinder they are going to realize the pain of getting screwed by it.
I haven't thought of anything clever to put here, but then again most of you haven't either.