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Don't Panic, But We've Passed Peak Apple (and Google, and Facebook)

waderoush writes "Over the last decade, just three companies — Google, Apple, and Facebook — have generated most of the new ideas and most of the business momentum in the world of computing. (Add in Amazon, if you're feeling generous.) But it's been a long time since any of these companies introduced anything indisputably new — and there are good reasons to think they never will again. This Xconomy essay argues that the innovation engines at Google, Apple, and Facebook are out of gas (the most surprising thing about OS X Mavericks is that it's not named after a cat) and that other players will have to come up with the underpinnings for the next big cycle of advances in computing. Granted, it's not as if any of these companies will disappear. But the idea that they'll go on generating ideas as groundbreaking as the ones that landed them in the spotlight defies common sense, statistics, and the lessons of history, which show that real innovation almost always comes from small companies. Apple, Google, and Facebook aren't too big to fail — but they may be too big to keep succeeding."

5 of 307 comments (clear)

  1. Re:Error in summary ? by Cenan · · Score: 5, Insightful

    They can absolutely fail, that they have not yet proves nothing. Nokia is barely hanging on, yet 10 years ago we would easily have believed that label on them.

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    ... whatever ...
  2. Innovation only from Google, FB, Apple ?? by Taco+Cowboy · · Score: 5, Insightful

    Without pioneering folks like Jack Kilby, you think we have electronic computers ?

    Without hardware providers such as Intel which transformed CPU into affordable commodity items, you think we get $399 iPhone/iPad ?

    And by the way, what kind of "innovation" FB has brought to the world ?

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    Muchas Gracias, Señor Edward Snowden !
    1. Re:Innovation only from Google, FB, Apple ?? by Lumpy · · Score: 5, Insightful

      There is more innovation in home Garages and basements than Apple,Google,FB,Microsoft, and HP combined. They just lack funding.

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      Do not look at laser with remaining good eye.
  3. Have they? by Voyager529 · · Score: 5, Insightful

    Facebook was the result of some epic timing, but I can't necessarily call them innovative. Before Facebook, there were some pretty well populated social networks, Myspace being the one whose problems they solved, but Geocities, AIM, and IRC before it also helped break ground. Facebook brought very few foundational ideas to the table.

    Apple is a victim of its own success. No matter what they release, it will be compared to the iPhone (which brought smartphones and data plans to the masses), or the iPad (which all but started the tablet PC market). Very few companies have ever had products that successful, and the fact of the matter is that it's nearly impossible to maintain that momentum consistently.

    Google might have a handful of good ideas left in it, but they have a different problem. When they started, it was basically a haven for geeks where they could throw Jell-O at the wall and see what stuck. I'm certain that there were projects that spent a week being added to the drawing board and were never pursued, to say nothing of the projects that have ultimately been scrapped over time. The problem is that Google has financial expectations on it now, which means that the geeks who could come up with some innovative ideas need to allocate their time pursuant to whether they can meet their deadlines. This kind of thinking leaves a lot of the gambling on the table.

    Amazon doesn't need much innovation. They're the Wal-Mart of the internet, and this isn't a bad thing. They all but 'personify' the term "economies of scale". .If it's a good idea, Amazon can throw resources at it, whether it be servers, distribution, money, or audience. They have all of these things in great abundance, and generally keep their customers happy with cheap prices and (unlike wal-mart) generally very good customer service, and do so extremely efficiently. As long as they keep doing this, and do it as well as they have been for nearly 20 years, then they will continue to be profitable.

    The problem with innovation in this context is that it doesn't seem to count, except when it does. The Newton was innovative. The PocketPC was, at some level, innovative. "Innovation" isn't what's being looked for. What is being looked for is "Innovation that immediately captures the public's attention and makes a substantial amount of money, market share, and mindshare in a very short period of time".

    1. Re:Have they? by foniksonik · · Score: 5, Insightful

      Facebook has innovated.

      They've innovated in data centers - you can't operate at the scale they do (bigger than Google or Apple in terms of networking and hardware) without innovation.

      They've innovated in Big Data - hundreds of millions of users, billions of relationships between the accounts. Their Social Graph implementation is a big deal. Mining said data to enable search, photo tagging/suggest (just the scale of facial recognition going on is mind boggling) and of course for advertising / segmentation purposes.

      They've innovated in their app program for developers - Zynga's FarmVille for better or worse was a sensation and would not have happened without FBs developer API.

      They've innovated in Single Sign On / Federated ID - FB is the biggest provider of SSO in the western world (Weibo and TaoBao may have them beat in China). Salesforce is next followed by Twitter and LinkedIn.

      I'm no FB fan as a consumer but to say they haven't innovated is the height of ignorance as a technologist.

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      A fool throws a stone into a well and a thousand sages can not remove it.