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Are Booth Babes Going Away? (Video)
Michael Steinhart, Editor in Chief of The Enterprise Cloud Site, went to this year's New York Cloud Expo, and saw only one booth with beguiling, scantily-dressed females trying to attract people to their employers' display. But Michael says one booth with babes was one more than last year, when the same show had no booth babes at all. So we wondered: Are booth babes going away? And if they are, is it because of political consciousness or tight budgets? Since Michael has put more time than we have into thinking about these questions, we fired up our webcam and had a little conversation with him about the future of booth babes at IT conferences and trade shows.
Based on the IT industry here (Ireland) at least, there's been a huge increase in the number of gay men in IT, or out gay men at least. Not much use in having a booth babe if the guy buying the product doesn't like boobs.
I was at a recent tech conference and the booth babes were not the ones from Comdex of yesteryear in bikinis. They were hired women who were very attractive but were wearing acceptable clothing. Mostly business casual, slacks and a button down blouse.
IT folks they were not, pretty faces yes. As someone has to scan your badge or hand out a trinket.
Booth babes are pretty.
Pretty is attractive.
Attractive is good marketing.
Its not just about sex. Its about hiring some attractive people to represent your company. Because your engineers are probably unshaved smelly cave dwellers that probably don't make a good impression at conventions. So how do you make your engineer or software developer seem credible? Put a 21 year old aspiring model next to him that smiles and makes eyes at everyone that gets near the booth.
Is it dumb? No more dumb then the people buying your products. Which isn't an insult against them... people are just like that. Get over it. We're not robots. We're semi intelligent social opportunistic primates. And even women like having attractive women around.
Open a women's magazine. What do you see? Is it lots of half naked men? Nope... half naked women.
As to getting the attention of gay men... All respect, but they're by definition a minority. Were they not the species itself would be in some trouble. So while it might make some sense to reach out to any demographic, the reality is that its probably a marginal issue at best.
All of that said, possibly there is something to be said for not having such aggressive marketing at conventions. Rather, put your unshaved cave dweller out there sans smiling boobs... and just see what happens.
It will either be fine or it won't. And we'll learn something either way.
I've decided to stop wasting my time responding to AC trolls/sockpuppets... so if you want a response from me... login.
The thing is, booth babes aren't there for geeks, they're there for non-geek distributors who are salesmen that probably had a much better relationship with hot girls in school.
That point aside, I think you underestimate how male geeks can be, despite the possibly bad experiences they have had with attractive women. Put enough boobs in the room and even the bitterest of male, heterosexual geeks is going to notice a lot more than they might even let on.
Of course, the world is nothing like it used to be. Geeks used to be outcasts, and now attractive girls whose greatest technological achievement is working their Twitter account and watching Anime regularly call themselves "nerds". You can still be an outcast as a geek, but being a geek no longer makes you an outcast by definition.
So, geeks associate hotness with unattainability
As a geek, I've always associated hotness (which is almost always partly synthetic) with misplaced priorities.
Ezekiel 23:20
Not sure I agree. There's always room for booth babes.
The last trade show I worked, (which was some time ago) the large company with whom I was employed at the time hired two local talent (show was in las vegas) to accompany us during the show. They didn't dress overly provocatively (safari getup, in keeping with the booth theme, no excessive cleavage or leg showing) and they did a good job managing the crowd, making sure we weren't overwhelmed, and taking prospective customer information. Don't get me wrong, they were drop dead gorgeous, but they also knew what they were doing and helped out a lot. "Booth Babe" is a somewhat disparaging term for what can be a difficult job. It's not all about standing in the aisle and doing the "vanna wave" towards the booth.
During a rare slow moment I got to talk to one of the girls, and asked her if she was an employee of our company. (There being a group in the company tasked with handling logistics for these shows, and I at first thought she might be with that group.) She looked shocked, and said no, she was from a local agency, and makes most of her living working booths at trade shows. (Which explains why she was good at it.)
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.