Sky Deutschland Considering Using Bone Conduction To Force Ads On Train Riders

KindMind writes "Sky Deutschland is considering a proposal to use bone conduction to broadcast ads to train riders. The idea is that the riders rest their heads against a part of the train, like the train window, and then bone conduction would broadcast ads directly into their ears."

Comments

Re:We need a new right...

[Flammon]

We can't really let this thread go on without mentioning São Paulo. Looks like the experiment is going well too.

Five years later, São Paulo continues to exist without advertisements. But instead of causing economic ruin and deteriorating aesthetics, 70 percent of city residents find the ban beneficial, according to a 2011 survey. Unexpectedly, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that had been long hidden.

http://www.newdream.org/resources/sao-paolo-ad-ban

Re:We need a new right...

[Anonymous Coward]

I'm sorry to intrude on this discussion with a bit of reality, but there's one thing that Sky Deutschland doesn't have: trains. It's a media company, not a train company. It can patent all the technology it wants, it can consider using those patents all it wants, but until it has some trains to install it in, this is all just some random idea with no basis in reality. British tabloid reporting at its finest.