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W3C Rejects Ad Industry's Do-Not-Track Proposal
itwbennett writes "The W3C's Tracking Protection Working Group, which is mainly concerned with standardizing the mechanisms for server-side compliance with do-not-track requests, has rejected a proposal by from the Digital Advertising Alliance (DAA) that would have allowed advertisers to continue profiling users who had asked not to be tracked. The proposal would also have allowed them to 'retarget' ads to those users by showing ads relevant to one site or transaction on all subsequent sites they visited, according to the co-chairs of the W3C's Tracking Protection Working Group. The working group co-chairs also said that they planned to reject proposals similar to those made by the DAA."
Yet, Mozilla seems hell-bent on supporting this destined-to-be-ignored flag, while they remove everything--even Javascript settings--from the GUI. Pure irony.
I do have the Do Not Track setting turned on, but only as a final "fuck off." My real lines of defense are disabled third-party cookies, NoScript, DoNotTrackMe and AdBlock Plus. Anyone who really trusts in that header is a nut.
Firegloves: http://fingerprint.pet-portal.eu/?menu=6
A Firefox plugin to impede fingerprinting-based tracking while maintaining browsing experience. You may download and install the demo version of the extension by clicking the link below. This is not the final version; it is recommended to check this page regularly for updates. We welcome your remarks and suggestions - you may contact us using the Contact page.
I've used it and it works pretty well for a demo.