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Why Yahoo and Marissa Mayer's Over Reliance On Alibaba Could Spell Trouble
DavidGilbert99 writes "Marissa Mayer has been in charge at Yahoo for one year now. In that time she has seen the share price rise 70% and she's made some headline grabbing acquisitions — notably Tumblr for over $1 billion last month. However, look beneath the surface and things are not going so well. In this week's quarterly results, we saw ad sales fell by 12% year-on-year and as Alistair Charlton says in IBTimes UK: ' Yahoo earned $846m in cash by redeeming its shares in the group, representing a significant chunk of Yahoo's $1.07bn revenue for the quarter, down 1% on last year. ... The next few years will be a balancing act as the stabilizing wheels are removed and Yahoo, with dozens of acquired startups patching up the rust, will have to make progress under its own steam.'"
Most of those "superstar" business executives are no better than their college classmates. They just happened to land in the right company at the right time.
I don't believe that Mayer has CEO super powers. She was lucky to have worked at Google at a time when it was poised to take off. Putting her in charge of a wounded beast like Yahoo is a completely different ball game though. I don't know that she actually has the chops to handle that kind of situation.
The problem with Yahoo is that it's an aimless company. Essentially an answer to a question nobody asked. Everything that used to make Yahoo special, somebody else now does better. They either get back on top in search (unlikely) or find something new to excel at.
Ads. The same Google sells and Microsoft's Bing group sells. Yahoo is behind in the game, but the balance can change very quickly. The reason for that being that in the end it's about how much traffic you get and social network effects can make traffic grow or shrink at an exponential rate.
>> What exactly does Yahoo sell?
As a Yahoo webmail user, it appears that they sell an annoying little ad that looks just like an email entry and gets inserted into your list of emails. When people click on it (I've done it myself a couple of times by accident), some stupid mark gets charged and the clicker makes a mental note to never buy anything from that advertiser again.