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13-Inch Haswell-Powered MacBook Air With PCIe SSD Tested

MojoKid writes "In addition to the anticipated performance gains that Intel's new Haswell CPU architecture might bring to the table for their new MacBook Air, there are additional component-level upgrades that Apple baked in to their latest ultra-light notebook; namely a higher capacity 54 Whr battery and a PCI Express-based Solid State Drive (SSD). Apple still hasn't seen fit to up the ante on the MacBook Air's display, opting instead to stick with the 1440x900 TN panel carried over from the previous generation 13-inch machine, with the 11-inch variant sporting a 1366x768 native res. But in terms of performance, this is Apple's fastest Air yet, with storage throughput in excess of 700MB/sec for reads and 400MB/sec for writes, along with graphics horsepower that rivals entry level discrete GPUs, thanks to Intel's HD Graphic 5000 core in Haswell. Battery life has been improved dramatically as well, with the new Air lasting over 9 hrs on a charge, playing back 1080p video content. Apple also reduced their MSRP by $100 versus last year's model." Not too bad at around $1100. The 54Wh battery looks it improves the portability a bit.

19 of 224 comments (clear)

  1. seems the Mac premium is disappearing by Trepidity · · Score: 5, Insightful

    That's actually a pretty competitive price. I can't find a way to configure, say, a Lenovo Ultrabook with an SSD and anywhere near comparable CPU for less than $1200.

    1. Re:seems the Mac premium is disappearing by OzPeter · · Score: 5, Informative

      That's actually a pretty competitive price. I can't find a way to configure, say, a Lenovo Ultrabook with an SSD and anywhere near comparable CPU for less than $1200.

      IMHO the "Mac Premium" has always been overstated for things like the Air. Yes the computing power per $ ratio may be lower than for competitors - but only when you don't take form factor into account. Every time a competitor produces an Air apparent in a similar form factor the price comes in about the same.

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    2. Re:seems the Mac premium is disappearing by alen · · Score: 3, Insightful

      apple warranty is you take it an apple store and they fix it

      lenovo means you have to send it somewhere

    3. Re:seems the Mac premium is disappearing by Rockoon · · Score: 5, Informative

      The problem is that Apple's lineup doesn't update as frequently as ***every competitor combined***, so people like to bitch nine months after launch that an Apple computer is overpriced.

      No, the problem is that the price doesnt update as frequently as every other competitor.

      You are arguing a straw man right now. Nobody complained that Apple doesnt update their Air feature set more frequently. The complaint continues to be that Apple will try to sell this ultrabook at the current price well beyond the point where competitors have much nicer solutions at much lower prices.

      The proof is quite simple:

      If you purchased an 11.6" Macbook Air 30 days ago, it cost you $1100 but what was inside was a 1.7ghz i5-3317U, 128GB SSD, 4GB DDR3, with a 1366x768 display.

      These specific features are common in ultrabooks, but for the same money you can have an upgrade:

      Same price (little lower actually), 1.7ghz i5-3317U, 128GB SSD, 4GB DDR3, 11.6" 1920x1080 touch screen, convertible.

      How about a faster CPU too, 1.8ghz i5-3337U, 128GB SSD, 4GB DDR3, 11.6" 1920x1080 touch screen, convertible.

      Wow, its $100 cheaper!, 1.8ghz i5-3337U, 128GB SSD, 8GB DDR3, 11.6" 1920x1080 touch screen, convertible.

      The Apple Premium remained in full effect for ultrabook shoppers last month, and will be again be in full effect a month from now too.

      --
      "His name was James Damore."
    4. Re:seems the Mac premium is disappearing by nojayuk · · Score: 3, Interesting

      My nearest Apple store is over 50 miles away. That's a day out of my life to take it there and maybe another day to go collect it later. Then again I'm lucky that I have an Apple store (just the one though) in my native country.

      The Samsung monitor I've got hooked up to this machine as a secondary display blew out on me a year or so back, but it was covered by a 3-year on-site swapout warranty at no extra cost. I had to wait a couple of days for the swap to take place but I didn't have to waste my time travelling hundreds of miles to get the damn thing replaced and I didn't need to post it anywhere either.

    5. Re:seems the Mac premium is disappearing by vux984 · · Score: 3, Insightful

      Every time a competitor produces an Air apparent in a similar form factor the price comes in about the same.

      For the base model. Just don't select any upgrades.

      Especially don't select RAM upgrades. Apple charges $100 to upgrade from 4GB to 8GB of RAM... so effectively $100 for 4GB. You can get 8GB of brand name (Corsair, G.Skill, Crucial...) laptop ram at RETAIL for less than $70.

      So... you can buy twice the amount of ram at -retail- for 30% less than Apple will charge you just to upgrade.

      THAT is the 'mac premium'.

      The other big piece of the mac premium is the comparative slowness with which apple refreshes specs combined with the complete lack of price updates. So today, at launch, the MacBook Air is a decent value. Six months from now it will be the same specs and the same price, while everything from everyone else has either gotten cheaper or better or both.

      A year from now, its even worse. This is a decent site for tracking things.
      http://buyersguide.macrumors.com/

      Where you can see on average many products go for over a year without an update, while the price doesn't change a penny. People buying a mac pro in May 2012 were buying the same specs for the same money as they were paying for a mac pro in July 2010. At launch the Mac Pro was reasonable value. By the time it got a refresh the Mac Pro was laughably expensive for a laughably out of date product. It wouldn't be so bad if the price drifted down, or if the specs got regular bumps... but they don't.

      When a major new chipset is released everyone releases their new products based on it, and blows out stock on any old stuff. Not apple. Haswell is out, great. But the macbook pro doesn't have it yet, you still get last years chipset, and at last years prices.

      Moral seems to be buy a mac product shortly after launch and its good value for the money; but pay attention to the upgrades. Hard drive capacity bumps, RAM bumps, and any adapters tend to be just stupid expensive from apple.

    6. Re:seems the Mac premium is disappearing by rsmith-mac · · Score: 4, Insightful

      For the base model. Just don't select any upgrades. Especially don't select RAM upgrades. Apple charges $100 to upgrade from 4GB to 8GB of RAM... so effectively $100 for 4GB. You can get 8GB of brand name (Corsair, G.Skill, Crucial...) laptop ram at RETAIL for less than $70.

      Note that the Airs have their DDR3L memory soldered directly onto the motherboard to save space. You can't buy aftermarket memory for those models, so this advice is out of date at best.

    7. Re:seems the Mac premium is disappearing by viperidaenz · · Score: 3, Informative

      Last time I did that the Dell was cheaper and the Xeon's were a later generation.

    8. Re:seems the Mac premium is disappearing by retchdog · · Score: 3

      yeah, yeah, this is all true of course, but it misses the fucking point.

      macs sell at a premium unwarranted by the technical specs.

      however the technical specs don't include what matters: 1) the only consumer unix which is stable and feature-complete, 2) the only trackpad in the industry which doesn't suck.

      i could live without (2), and i wish there were another choice for (1). if there were a variant of linux with the stability and features of mac os x, i'd happily pay $150+ per year to run it on a thinkpad. however, this isn't an option, and compared to what i'm willing to pay, a macbook is a bargain! a macbook lasts for at least 4 years, so $150*4=$600; easy!

      apple is literally the only choice. i don't like that, and i acknowledge that apple is a monopolistic scumbag, but they're currently the only vendor who actually gives a shit about user experience and is willing to invest r&d in that.

      i don't like giving apple my money, and i have to suppress the urge to vomit every time i have to go to their goddam "genius bar" to fix a silly problem with their hardware, but there's really no choice at the moment. i hope this changes.

      --
      "They were pure niggers." – Noam Chomsky
  2. 1080P! by Anonymous Coward · · Score: 3, Funny

    Just not on the embedded display...

  3. I have one ... by gander666 · · Score: 4, Informative

    And I love it. I get about 2 - 3 days of average use out of the battery (home use, after work, on the couch, 3 - 4 hours each night). I get an honest 12 hours from the battery with normal use. Snappy, and very usable. I thought I would miss my macbook pro, but I really don't.

    --
    Suppose you were an idiot and suppose you were a member of Congress ... but I repeat myself. - Mark T
  4. Commercials again? by fey000 · · Score: 5, Insightful

    I thought I had disabled ads.

  5. Re:Apple only do Mid range by OzPeter · · Score: 4, Insightful

    IMHO the "Mac Premium"

    Mac is "mid range" for exciting premium products you have to look at companies like google with the Pixel

    Umm .. I'd suggest that you don't understand what is meant by "mac premium".

    http://www.google.com/intl/en/chrome/devices/chromebook-pixel/,

    The Chromebook is not in the same league as an Air .. they perform two different functions. If you don't have an internet connection then the Chromebook is somewhat crippled, whereas the Air is stand alone.

    this low resolution laptop so electronics is not cutting it. no wonder Apple have had drops of 22%; 2; and 7% over the last three quarters...and the reason they are not selling is not the iPad which is down -14%.

    I'm not disagreeing that Apple needs to pick up the pace, however those drops can be explained by commoditizing of the market, not that Apples products are suddenly inferior.

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  6. Re:Nobody is buying these by Anonymous Coward · · Score: 3, Informative

    I got the 2012 Air when it was released. Since then, my parents each bought one, plus an iMac.

    When I got mine, they did the usual "oh, it's so light" bit and I thought that was the end of it. A few months later, I find out they bought the machines and got everything set up by themselves, including migrating data from their old computers.

    Fuck off, troll.

  7. "mac premium" by SuperBanana · · Score: 3, Informative

    The myth of the "apple tax" or "mac premium" has always been based on pretending that the largest distinguishing feature (the operating system) doesn't exist, or isn't worth anything to people in the market for a new computer. Windows 7 closed the gap a bit, but OS X is still less virus-prone, has better backup integration, doesn't use a registry, and benefits from less platform diversity / hardware+OS from the same vendor.

    It also ignores the fact that for years, whenever PC magazines have tested Macs, they've consistently found them to be amongst the best-performing machines money can buy at time-of-release. Boot Camp changed things dramatically, in the sense that suddenly PC magazines could directly compare them to PC hardware with the same benchmark tools.

    Apple is reaping the benefit of in-house design (instead of "show me what you got that we can slap our label on"), top-notch system architects, and aggressively securing rights with suppliers for major components to get the best stuff before everyone else.

  8. Re:Nobody is buying these by Guspaz · · Score: 5, Informative

    The Mac Air has 56% marketshare in the ultraportable segment as of July 1st (http://bgr.com/2013/07/01/macbook-air-market-share/). So while you claim that "nobody is buying these", sales figures instead prove that "most people are buying these".

  9. Re:Overpriced Apple by Jerslan · · Score: 5, Insightful

    Apple's Strategy has never been Sales Growth (as that's not a sustainable long-term strategy). It has always been to make quality products that customers will pay a premium for. This strategy dug the company out from near bankruptcy and molded it into the industry power-house it is today. They don't need to have more than a 50% Market Share in order to make a ton of money and they don't need their profits to grow every quarter. The fact that they still had a VERY profitable quarter compared to most of their competitors should be evidence enough of that.

  10. Re:Except they don't by OzPeter · · Score: 4, Informative

    Chrome OS does not require an internet connection

    I said crippled, not dead. And from the link you supplied Storage:

    One terabyte Google Drive cloud storage for three years1
    32GB solid state drive (64GB on LTE model)2

    Once you have no network connection that 32Gb is really going to get you a long way </sarcasm>. The Airs come with a minimum of 128Gb of flash and you can spec them out from Apple all the way up to 512Gb .. so once again .. they are different beasts with different design considerations.

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  11. Re:Not buying an air again. by aaarrrgggh · · Score: 3, Informative

    Sounds like you need a 13". Thunderbolt, and an SD Card make the USB ports go pretty far. Battery life is amazing.

    Backlit keyboard is now standard.

    I find myself doing more wirelessly, between AppleTV and wifi-attached NAS devices. I had gripes with my 2010 Air, but this is a whole new ball game.