Zuckerberg: Ads On Instagram "When the Right Time Comes"

Posted by samzenpus on Thursday July 25, 2013 @09:29AM from the old-looking-ads dept.

An anonymous reader writes "During his company's quarterly earnings call, Facebook co-founder and CEO Mark Zuckerberg discussed how Instagram will be monetized. The answer isn't too surprising: there is a big expectation for the app to one day be profitable, and advertising will be the name of the game. 'Kevin [Systrom] has always been clear that we're building Instagram to be a business,' Zuckerberg said. 'We expect over time to generate a lot of profit from it. We think the right focus for now is to continue increasing the footprint of Instagram and, when the right time comes, we'll think about advertising.'"

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Translation: by Bieeanda · 2013-07-25 09:41 · Score: 5, Interesting

They'll start serving ads when they're confident that most of their users won't (or can't) move to similar sites. Make it popular, make it indispensable, even, then make it pay. People will put up with a lot of annoyances once inertia's set in.