Turning Santa Cruz Into a Haven For Hackers, Makers & Startups
waderoush writes "While Santa Cruz, CA, may be most famous for its surfing, its boardwalk, and its lax marijuana laws, it was also the birthplace of big tech companies like Plantronics, Borland Software, SCO, Seagate Technologies, and Netflix. But that was all a long time ago. As entrepreneurs and city leaders in Santa Cruz work to revive the city's technology scene today, they're starting largely from scratch. In a three-part series this week, Xconomy looks at efforts in this sunny beachside town to build a thriving high-tech ecosystem with a unique identity, separate from that of nearby Silicon Valley. Part 1 surveys the products and industries that make up the Santa Cruz brand, from sports and recreation to organic food. Part 2 looks at the city's past technology successes and its crop of emerging startups, and efforts to build a strong local network of startup mentors, advisors, and investors. Part 3 details efforts to increase the local talent supply, in part by encouraging more students from UC Santa Cruz to live and work in the city after they graduate; it also looks at the city's campaign to reverse perceptions that it's an anti-business haven for beach bums and pot smokers."
Problem with SC is the exact thing that is happening in Austin:
1: Students move in and get residency rights.
2: Said students vote themselves lots of amenities (bike paths), and against anything that isn't "cool" (such as new police substations, water treatment plants, roads, etc.)
3: Said people graduate and move back home.
4: Taxes go up in the city, and the consequences of the decisions (higher crime) that these people make isn't felt by these transient voters, but by everyone else living in the area.
5: New students wonder where the cool hangouts went. Answer: They were taxed out of the city. Instead, the only places that can pay the large bills are places that cater only to the spray tan and duck lip crowd.
If you are a college student, SC is a great town. If you actually have to shoulder a tax burden for people who voted for things and are long gone, there are better places.
Everyone needs to blindly trust the government and believe whatever it says.
We must stop terrorism at all costs, even if it means sacrificing the very freedoms that we claim we need to defend.
-cold fjord
A lot of developers I know are pot smokers, so it's not that they're necessarily mutually exclusive.
I thought Santa Cruz had already become not just the dope-smoking, tie-died place it always was, but also "a Haven For Hackers, Makers & Startups," overseen by the King Hacker, Maker, & Starter-Upper, Steve Wozniak.
From TFA:
"If you’re visiting from the north, part of the delight of arriving in Santa Cruz—quite apart from its numerous attractions, both natural and man-made—is that you have survived the terrifying drive over the Santa Cruz Mountains on California State Route 17."
I moved to Santa Cruz around the time Half-Life 2 was somewhat new. It always gave me a chuckle that the highway between Silicon Valley and Santa Cruz is called Highway 17. TFA makes it seem like they're equally dangerous.
it also looks at the city's campaign to reverse perceptions that it's an anti-business haven for beach bums and pot smokers.
Perceptions? If by that you mean, "what people see when they walk down Pacific Ave/Front St", then I would understand wanting to reverse that.
I've spent a lot of time in SC and the surrounding areas, and used to live in Boulder Creek for some time. I'm not so sure about the "anti-business" part, but it certainly IS a haven for bums. Pot smoking is irrelevant, it's Santa Cruz, nobody cares.
Now, if they were instead try to "reverse the perception" that there is a problem with high crime, that might interest me since it might be nice to feel safe down at the Boardwalk at 10pm. Maybe it is by now, I have no idea, I haven't gone down there in over 10 years.
Someone flopped a steamer in the gene pool.
I know this may be construed by a few as slightly off topic, but why did they close the comments on the Facebook poll? I have some very pertinent information on the subject.
This whole thing sounds like reading the local chamber of commerce brochure.
>> students from UC Santa Cruz to live and work in the city after they graduate
Look, I went to four different colleges between undergrad and grad school. Besides the degree, the whole point of college is to get out, see new things, and make your sophomoric mistakes (get it?) in some other town where no one will remember you ten years from now. Wherever you go to school...please, please don't just settle down there. You'll thank me later.
Santa Cruz is a nice place to spend a weekend but it's completely and utterly ISOLATED. It's a 45 minute drive from San Jose by way of the SR-17, which is a rally course set in a ravine. Every time I go through there, it's a stressful ride with a rock wall on one side, a concrete divider on the other and everyone wants to go 80 despite the 50mph limit. I'd probably enjoy the drive more if I had a Porsche or other low slung sports car, but not in my top heavy SUV careening through a narrow, curvy highway.
And that's the ONLY way to get there. There is no MassTransit Solution aside from possibly a bus.
Being that the tech community is about CONNECTIVITY, Santa Cruz has no place in that culture because it is physically so unconnected.
And don't lecture me about Skype and email etc -- we all know that's bullshit and for any real business to happen people will have to commute 45 minutes to an hour from SJ or 2 hours from SF to get there. And those without cars -- well, might as well leave the day before and get a hotel room because CalTrain + Bus will likely add up to 4 hours each way.
I thought the problem with Santa Cruz was all the vampires?
...isn't a lack of talent, or retaining students, or anything else related to business - it's crime. The once-quaint "beach bums" are actually violent street kids and mentally ill homeless people, and unless you're on campus and removed from the city itself, you can't help but to experience this everywhere you go.
I lived there for four years while at UC Santa Cruz, and while there was a street kid problem then (15 years ago), it's much worse now, crime rates are up, and I don't feel safe there at all, just walking down the street. I've lived in various low-income communities, and for the most part they're "just" poor - there's crime, of course, but you can walk down the street safely. Santa Cruz is absurdly rich for some people, destitute for others, and it attracts a homeless/street population that make it no longer worth visiting. It's sad but true.
That has to be one of the stupidest neologisms in recent memory.
There are a lot of myths out there with no relation to reality. I think half of them are people who saw a poster or commercial for a Cheech & Chong movie (without actually seeing the film) and now think they're experts on the topic.
In SOVIET RUSSIA... erm...NSA AMERICA, the Internet logs onto YOU!
Both people and businesses are leaving high-tax, high-regulation California for low tax states like Texas. Especially since California takes 9.3% of the income of all you millionaires making more than $46,766 a year.
Detroit is a foretaste of what California cities will look like 40 years from now.
"Since the countercultural revolution half a century ago, Santa Cruz has drawn more than its share of freaks, hippies, surf rats, pothead programmers"
Glad I live in Aptos, don't want to be labeled a "pothead programmer"
why the fuck would anyone live under that?
give me some place that it is cold all year round so the bums stay away
" Plantronics, Borland Software, SCO, Seagate Technologies, and Netflix"
Of these - Borland & Seagate were both located in Scotts Valley NOT Santa Cruz (the city). Scotts Valley is in Santa Cruz County but those are two entirely different entities/locations. Looking at the Netflix website - their Corp HQ is now in Los Gatos on the right side of the Hwy 17 hump!
Have you compiled your kernel today??
Great place to live if you like to surf. I have a surfer friend there. She lives three blocks from the beach. But it's not a high-tech place.
Highway 17, which connects San Jose to Santa Cruz, isn't a freeway. There are non-interchange intersections all along its length. This is because of opposition at the Santa Cruz end. Caltrans would like to make it a freeway, and put in a center barrier to reduce collisions. Even that was opposed. "The barrier makes residents and his business feel isolated", whined the owner of a motel. (Cars can no longer make left turns across traffic to get to his motel.)
According to the article, the biggest private employer in Santa Cruz is Plantronics, which makes headsets. 500 employees. The Santa Cruz Beach Boardwalk, which is an amusement park, has about 600, but it's seasonal. Santa Cruz is a seaside resort town. There's just not much industry there.
Then there's the mind-set, which is way too laid back to get much done. It's also very retro. There are towns near Santa Cruz which are still stuck in the hippie '60s, flower-print granny dresses and all.
The big industrial growth area near Silicon Valley is Fremont. It's hot and boring, but Tesla is there. So is Gillig, the bus maker. There's serious manufacturing in Fremont. There are jobs available now in Fremont for CNC machine operators, robot assemblers, automatic screw machine maintainers, master mechanics, and vacuum manufacturing technicians. Current Santa Cruz job openings: school crossing guard, dental receptionist, social worker, pool attendant, dog companion.
Build an office park on The Mystery Spot, if you can find it.
According to Slashdot, 98% of geeks are mind-altering-drug-smoking hackers with aspergers.
>> with their student debt they can't afford to move
If your worldly possessions don't comfortably fit in a car by the end of your undergrad, you're doing it wrong. (And I would I suspect your debt problems go beyond student loans.)
As a Santa Cruz resident I'm sick of people living outside SC making a big fuss about how marijuana is handled here.
We have incredible problems with drug related crime, for cocaine, meth, AND marijuana.
I loved living here before drugs ruined this place and turned it into a crime ridden shithole. It will always be my home, but the drug-slinging gang members AS WELL AS the pothead students with their never ending thirst for drugs ruined things.
So fuck the submitter for making a big deal about weed, because weed is what's killing my home.
The Santa Cruz atmosphere is certainly unique, it gives many people the heebie jeebies.
On any given Wednesday (farmers market) you will be bombarded by a litany of drug addled homeless people looking to score some food, cash, or drugs. It is a terrible blight on Santa Cruz and leaves a bad taste in the mouths of those who get out of SC. The streets are dirty, foul odors emanate from the alleys that act as both throughways for local workers and garbage repositories for the restaurants.
Another significant problem with SC is parking, the City owns almost all of it because the zoning allowed builders to do whatever they want, and the City supports the parking load for them. In other parts of the City you must have a given number of parking spaces for a given square footage, it's a zoning requirement, but not in the heart (downtown). So parking is totally jacked up and costs a fortune. If you're lucky, thieves won't target your vehicle. There is only 1 city owned lot that is free to park in anymore, they just added gates to the 3 story garage on Front and River streets.
When strolling down the sidewalks, commuting between the parking lots and work, you may be asked for a handout or assaulted by someone else's secondhand smoke. The City doesn't enforce it's own outside smoking ban, much less enforce the Medical Marijuana statutes, which leaves the rest of us to hold our breath while the dope head in front of us is toking on a pipe.
I have worked in downtown SC on 3 different occasions, and all 3 have left me with the same opinion: it's a dirty and does not convey the clean and inviting atmosphere that businesses -- and their employees -- expect. The sooner I can GTFO, the better.
The rent is too damn high. heheh. During the depths of the housing crash, housing was *almost* reasonable... if you were willing to take a chance on getting crushed by trees and landslides during the next El Nino. Something in a safer zone (less the unavoidable earthquake hazard)? Not to be found.
It's hard enough to start-up when you're cut off from the Valley by that windy crazy, route 17 mountain pass. It's even worse when you're almost paying Si Valley rent or mortgage. You might as well just go where everybody else is, which is actually trending further north towards SF.
Now, if you really want to hang it out on the cheap and start-up away (but not too far) from the Valley, there are a few pockets of affordability where you can scrape by and still have some chance of surfing (but not be right by the beach, sorry, it's just not possible any more). I'm not talking about it though.
Of course you could always go guerilla and just live illegally. People do it. People live in cars in Palo Alto. I know a guy that lived in a trailer in a parking lot back in the 80s, because even then rent was pricey. That's not everybody's cup of tea though. Wondering if the knock on the door is gonna come isn't conducive to productivity.
In other words. It ain't happenin' for a variety of reasons, just one of which is the ridiculous cost of finding a place to put your head for the night.
According to Slashdot, 98% of geeks are mind-altering-drug-smoking hackers with aspergers.
According to Slashdot, 98% of geeks are mind-altering-drug-smoking hackers with (self-diagnosed) aspergers.
Fixed it for you.
One thing about living in Santa Cruz I never could stomach, all the damn vampires.
When I think of Santa Cruz, all I can think of is SCO (Santa Cruz Operation). My mental picture of Santa Cruz is one of suits bringing lawsuits.
"How to Do Nothing," kids activities, back in print!
According to Slashdot, 98% of geeks are mind-altering-drug-smoking hackers with aspergers.
According to Slashdot, 98% of geeks are mind-altering-drug-smoking hackers with (self-diagnosed) aspergers.
Fixed it for you.
According to Slashdot, 98% of geeks are mind-altering-drug-smoking hackers with (self-diagnosed) aspergers who form smarmy replies to each other.
Fixed it for you.
>> with their student debt they can't afford to move
If your worldly possessions don't comfortably fit in a car by the end of your undergrad, you're doing it wrong. (And I would I suspect your debt problems go beyond student loans.)
It doesn't take much furniture to not comfortably fit into a car and it's usually cheaper than living somewhere that is furnished. Of course, the usual solution is to abandon/give away said furniture because it was never all that valuable any way.
If your wage prospects are so dismal that you can't afford to buy a new bed then I guess you might have a problem.
Can you point me to an example of a person self-diagnosed with Asperger's? Why would anyone want to claim they are on the autism spectrum when they are not on it? As a professionally diagnosed autistic [Asperger's], I see so much discrimination when people find out that I am autistic. Recent shootings' news commentators claim that the shooter had Asperger's and that is why he killed all of those kids. http://www.dailykos.com/story/2012/12/15/1170176/-They-re-Saying-the-Shooter-Had-Asperger-s Why would anyone want to claim that they have the same thing as a mass shooter of children? People also say that we are vaccine-damaged and unable to care for ourselves. I want to talk to these supposedly real people who self-dx themselves. I have yet to encounter anyone like that despite my time hanging out in the neurodiversity movement online. This trope about Asperger's needs to end.
when was Slashdot ever wrong?
Did anyone else read that in Eric Bana's voice?
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Can you point me to an example of a person self-diagnosed with Asperger's? Why would anyone want to claim they are on the autism spectrum when they are not on it?
Try hanging out in some of the language-learning forums sometime. Many, many self-diagnosed Asperger's people hand out in them.
For some reason, they think that appearing to have Asperger's gives them an edge in how others view their intelligence and ease in learning foreign languages.
"Ooh! Hey look! I'm just like Daniel Tammet. I must have Asperger's."
First, the "beach bums" invented surfing as you know it.
Santa Cruz seems more organic than many of the neighboring cities. It's more family-like. Yes, there are poor people there; but many of them are creative and artsy.
The relationship between "pot smoking" and counter-productivity is bullshit. Forget your stupid antiquated corporate policies, because drugs may in-fact fuel some of the creativity in this area. Even Apple would not have been where they are without some drug use. This is the land of Aspies, and some of us are screwed together just a little too tight to be creative programmers and engineers, yes--without drugs.
In the end, the initiative just looks like an attempt for companies to exploit Santa Cruz's cheaper land, meanwhile, there are so many empty buildings in San Jose and up the peninsula.
https://www.youtube.com/c/BrendaEM
In california you only have to be a resident (must already be a US citizen) for 1 year to qualify for all rights and privileges of residency.
I know this because a guy I used to know moved here from Michigan for college, working the whole first year before starting Junior/Community college so he could qualify for our unit fees (Currently 48 or 56 dollars unless they raised it again, but at that time they were 11/unit) which were *MUCH* cheaper than the Michigan ones (I think he'd quoted them at ~300.)
Needless to say it was highly beneficial to him as a US citizen, compared to the ~400 dollar out of state fee, and ~1000(?) dollar non-citizen rates.
Flipside to this is the latter rates hadn't been going up while the local rates had. So a number of schools here have had consistent internaional numbers while the local enrollment flutuated as prices changed and financing opportunities came and went.
Wow, there's a name I haven't heard in a long time.
Creepy how?
The Problem With Santa Cruz is not any of the shit you people think it is. I was born there, I return there when I get a chance to visit friends, I'm on the nostalgia group on failbook. And it's that latter that really gives me insight into what the actual problem is.
The actual problem with Santa Cruz is gentrification. We had way more hippies and bums in Santa Cruz in the 80s and there was way less crime then. But you can't reasonably commute into Santa Cruz for a low-wage job, and you can't reasonably afford to live in Santa Cruz if that's what you're making. As well, the city shut down homeless encampments and basically chased those people back into the city to live under bridges.
Santa Cruz was strong on tech because of its proximity to the university. It not only brought a steady stream of CS majors to the area, but it also brought high-speed internet access well ahead of neighboring regions, which enabled tech industry growth. Today it has nothing to offer besides atmosphere. Since people have demonstrated their willingness to suffer horrible commutes to live in Santa Cruz, there is no benefit to isolating yourself by siting there.
Companies grow up in Santa Cruz county in spite of their location, not because of it.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
I thought the same thing, as far as people believing all the BS with the pot head movies out there, but I smoke up, because I ran into very intellectual people that smoke pot. They didn't fit the stereo types that most pot smokers are complete idiots, or burnt out like heroin users..
The movie industry are communists to begin with, do you really think they would do a movie that shows how pot smokers are intellectual? And the ignorance of the idiots that do not smoke weed, ironically, because they believe government propaganda, but do not trust government, osdufosha, sorry got cross eyed at that thought!! Anytime the have a non pot smoking movie, and have a pot head guess what? they make him a complete idiot.
For me knowing the effects of marijuana, and seeing movies like Cheech & Chong pisses me off, but makes me laugh, laugh because pot smokers know it is completely retarded to portray pot heads in that manner, pisses me off because the ignorance of others that do not educate themselves, or they are so instilled in believing it is a terrible drug, just look at the how the hippies tried turning us into a free country, or look at those idiots Cheech & Chong and how the country would look if people smoked weed.
I recall that the Santa Cruz city council denied a U.S. Navy ship the right to anchor off Santa Cruz for the 4th of July.
Santa Cruz has opposed every action of the U.S. military for the past 50 years.
Companies should locate in the U.S. rather than Santa Cruz
Being raised in this little beach community, over the past 40+ years, I have noticed a few things about the city and surrounding areas. Santa Cruz has changed, it has since I was a kid, and it it still changing now. Currently, the community is dealing with the reality of not having enough resources to deal with its many problems (some self inflicted of course). These problems seem to come in waves. The problems eventually are dealt with and fade away. I could easily point fingers at other cities, and even Nevada, for sending their mentally ill and homeless here, and some of their petty criminals too. There is a drug cartel issue, and related crime to support drug use, but that will be dealt with as well. It can be scary, but that passes. I could complain about the obvious, local politicians are a favorite, except there are a few that actually do care and do the right thing for the community in the long term, so I won't go into uninteresting specifics. The community will continue to find solutions to its problems and then the next wave of issues will be on its way. Its not special in this way, its what all communities deal with. The good thing about living here for a while are the friends I have here, the weather, the various activities (surfing, skating, sailing, hiking, bicycling, kite surfing, walks on the beach, stand up paddle boarding, kayaking, fishing, pig hunting, and various festivals) on my door step. There is finally acceptable Internet access, and its steadily improving, thanks to ATT's failure to build in redundancy, Cruzio, local firm, has taken up the slack and is building up a great local service that connects us to the world at a fair price with actual people to talk to that answer the phone and who help solve issues, they even call back promptly. I drive over hwy 17 a few times a month for meetings and to visit friends and family out of town too (thats right, Santa Cruz is not as in-bread as some of you might be hoping, sorry to disappoint ;-) ). Is Santa Cruz for every one? No, it isn't. But, that doesn't make it a terrible place. What ever outsiders think of this town is not what it is, or what it is going to become.
What moron would start up a business in any kind in todays California? High taxes, insane regulations, corrupt bankrupt cities that cant pay for the bloated pensions of the public employees, hyper militarized jackbooted thug police officers and millions of illegal aliens. Some of the highest energy prices (fuel and electricity) and a growing population of entitled leeches that expect the taxpayer to subsidize their lifestyle of horrid choices. There are countless better choices to startup a business.. dont give California more of your money.. they dont deseve it.
Leaving Santa Cruz Metro at 6:45 gets to SF Caltrain (near Bay Bridge) at 8:42.
7:14 from SF Caltrain arrives at Santa Cruz Metro at 9:30.
Shut your hole about "4 hours to get there by public transit." You're obviously talking out of your ass.
The problem with Santa Cruz is that everyone, EVERYONE in Santa Cruz, and even outside Santa Cruz, thinks there's a problem. Everyone can't stop bickering constantly about what the problem is, and being petty about the minor imperfections of LIVING BY THE BEACH, that they can't just shut up and get something done!