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Turning Santa Cruz Into a Haven For Hackers, Makers & Startups

waderoush writes "While Santa Cruz, CA, may be most famous for its surfing, its boardwalk, and its lax marijuana laws, it was also the birthplace of big tech companies like Plantronics, Borland Software, SCO, Seagate Technologies, and Netflix. But that was all a long time ago. As entrepreneurs and city leaders in Santa Cruz work to revive the city's technology scene today, they're starting largely from scratch. In a three-part series this week, Xconomy looks at efforts in this sunny beachside town to build a thriving high-tech ecosystem with a unique identity, separate from that of nearby Silicon Valley. Part 1 surveys the products and industries that make up the Santa Cruz brand, from sports and recreation to organic food. Part 2 looks at the city's past technology successes and its crop of emerging startups, and efforts to build a strong local network of startup mentors, advisors, and investors. Part 3 details efforts to increase the local talent supply, in part by encouraging more students from UC Santa Cruz to live and work in the city after they graduate; it also looks at the city's campaign to reverse perceptions that it's an anti-business haven for beach bums and pot smokers."

18 of 117 comments (clear)

  1. I'd run, not walk from SC... by Anonymous Coward · · Score: 4, Interesting

    Problem with SC is the exact thing that is happening in Austin:

    1: Students move in and get residency rights.
    2: Said students vote themselves lots of amenities (bike paths), and against anything that isn't "cool" (such as new police substations, water treatment plants, roads, etc.)
    3: Said people graduate and move back home.
    4: Taxes go up in the city, and the consequences of the decisions (higher crime) that these people make isn't felt by these transient voters, but by everyone else living in the area.
    5: New students wonder where the cool hangouts went. Answer: They were taxed out of the city. Instead, the only places that can pay the large bills are places that cater only to the spray tan and duck lip crowd.

    If you are a college student, SC is a great town. If you actually have to shoulder a tax burden for people who voted for things and are long gone, there are better places.

    1. Re:I'd run, not walk from SC... by Anonymous Coward · · Score: 4, Insightful

      Nah none of that is the reason. The reason is the old fart hippies that run Santa Cruz and the surrounding cities don't want growth, so they oppose anything and everything that smells like progress. And the planning department is totally corrupt and obstinate. Opening a small business in Santa Cruz is annoying, trying to grow that business quickly runs into local opposition due to permits. Where are you going to find a place where you can house a 100 code monkeys.

      And face it, if you're not a slacker pot head Santa Cruz is really boring.

    2. Re:I'd run, not walk from SC... by goffster · · Score: 2

      Being a resident in Austin, I can't see any evidence whatsoever
      for these claims.

  2. Pot smokers and Hackers aren't mutually exclusive by Niris · · Score: 4, Informative

    A lot of developers I know are pot smokers, so it's not that they're necessarily mutually exclusive.

  3. Re:Hippie paradise? by hguorbray · · Score: 2

    yep -students, bums (homeless) and hippies/new age types -sort of like Berkeley by the Sea -should be an Open Source Paradise

    I'm just sayin'

  4. So now SlashDot is the Chamber of Commerce? by xxxJonBoyxxx · · Score: 4, Insightful

    This whole thing sounds like reading the local chamber of commerce brochure.

    >> students from UC Santa Cruz to live and work in the city after they graduate

    Look, I went to four different colleges between undergrad and grad school. Besides the degree, the whole point of college is to get out, see new things, and make your sophomoric mistakes (get it?) in some other town where no one will remember you ten years from now. Wherever you go to school...please, please don't just settle down there. You'll thank me later.

  5. No. Just. Fucking. No by l0ungeb0y · · Score: 4, Insightful

    Santa Cruz is a nice place to spend a weekend but it's completely and utterly ISOLATED. It's a 45 minute drive from San Jose by way of the SR-17, which is a rally course set in a ravine. Every time I go through there, it's a stressful ride with a rock wall on one side, a concrete divider on the other and everyone wants to go 80 despite the 50mph limit. I'd probably enjoy the drive more if I had a Porsche or other low slung sports car, but not in my top heavy SUV careening through a narrow, curvy highway.

    And that's the ONLY way to get there. There is no MassTransit Solution aside from possibly a bus.
    Being that the tech community is about CONNECTIVITY, Santa Cruz has no place in that culture because it is physically so unconnected.
    And don't lecture me about Skype and email etc -- we all know that's bullshit and for any real business to happen people will have to commute 45 minutes to an hour from SJ or 2 hours from SF to get there. And those without cars -- well, might as well leave the day before and get a hotel room because CalTrain + Bus will likely add up to 4 hours each way.

    1. Re:No. Just. Fucking. No by gsgriffin · · Score: 2

      I lived in SC for years and commuted to Fremont in 50 minutes (before rush hours). I for one LOVE the drive on Hw 17 everyday. I would look forward to that drive in my Murano...SUV. There was nothing better than getting out of the boring freeways in the valley and heading up into the mountains and tall trees. To each their own.

      --
      jsut athnoer menagiensls ltitle psrhae for you to dcoede. Why do we wtsae our tmie dnoig tihs?
  6. The biggest problem in Santa Cruz... by The+Good+Reverend · · Score: 5, Insightful

    ...isn't a lack of talent, or retaining students, or anything else related to business - it's crime. The once-quaint "beach bums" are actually violent street kids and mentally ill homeless people, and unless you're on campus and removed from the city itself, you can't help but to experience this everywhere you go.

    I lived there for four years while at UC Santa Cruz, and while there was a street kid problem then (15 years ago), it's much worse now, crime rates are up, and I don't feel safe there at all, just walking down the street. I've lived in various low-income communities, and for the most part they're "just" poor - there's crime, of course, but you can walk down the street safely. Santa Cruz is absurdly rich for some people, destitute for others, and it attracts a homeless/street population that make it no longer worth visiting. It's sad but true.

    1. Re:The biggest problem in Santa Cruz... by MrSavage · · Score: 5, Insightful

      I lived in Santa Cruz for the past 25 years. While crime is a problem, THE REAL PROBLEM, is the political leaders of the city. They have created the bum problem by offering them social services (to the nth degree), being lax on convicting criminals, making headaches for businesses with too much regulation and sticking their heads in the sand when people point out these problems. If these politicians would take off their rose-colored glasses, or get voted out by the populace, Santa Cruz might be able to bring in some business.

    2. Re:The biggest problem in Santa Cruz... by pspahn · · Score: 2

      When I visited Venice Beach last summer on a business trip, I was amazingly surprised at how polite most of the homeless people there were. There wasn't a constant nagging for "money for bus fare", a handful of pennies for a cigarette, or any of the type of nonsense you find among homeless elsewhere.

      I found this in stark contrast to the homeless in Santa Cruz. You'd think that the two cities would be similar in many ways; beach bums, boardwalk, tourists, expensive ocean view properties, but that couldn't be further from the truth.

      Per capita, I have never been to a city with a worse homeless problem than Santa Cruz. While that doesn't mean a whole lot considering the majority of my travels have been across the Western US, but this does include other cities like Denver, Boulder, Reno/Tahoe, Vegas, LA, SF, Seattle (the homeless there are just creepy), and Phoenix.

      --
      Someone flopped a steamer in the gene pool.
  7. Borland/Seagate were in Scotts Valley! by stevew · · Score: 4, Informative

    " Plantronics, Borland Software, SCO, Seagate Technologies, and Netflix"

    Of these - Borland & Seagate were both located in Scotts Valley NOT Santa Cruz (the city). Scotts Valley is in Santa Cruz County but those are two entirely different entities/locations. Looking at the Netflix website - their Corp HQ is now in Los Gatos on the right side of the Hwy 17 hump!

    --
    Have you compiled your kernel today??
  8. The trouble with Santa Cruz by Animats · · Score: 4, Informative

    Great place to live if you like to surf. I have a surfer friend there. She lives three blocks from the beach. But it's not a high-tech place.

    Highway 17, which connects San Jose to Santa Cruz, isn't a freeway. There are non-interchange intersections all along its length. This is because of opposition at the Santa Cruz end. Caltrans would like to make it a freeway, and put in a center barrier to reduce collisions. Even that was opposed. "The barrier makes residents and his business feel isolated", whined the owner of a motel. (Cars can no longer make left turns across traffic to get to his motel.)

    According to the article, the biggest private employer in Santa Cruz is Plantronics, which makes headsets. 500 employees. The Santa Cruz Beach Boardwalk, which is an amusement park, has about 600, but it's seasonal. Santa Cruz is a seaside resort town. There's just not much industry there.

    Then there's the mind-set, which is way too laid back to get much done. It's also very retro. There are towns near Santa Cruz which are still stuck in the hippie '60s, flower-print granny dresses and all.

    The big industrial growth area near Silicon Valley is Fremont. It's hot and boring, but Tesla is there. So is Gillig, the bus maker. There's serious manufacturing in Fremont. There are jobs available now in Fremont for CNC machine operators, robot assemblers, automatic screw machine maintainers, master mechanics, and vacuum manufacturing technicians. Current Santa Cruz job openings: school crossing guard, dental receptionist, social worker, pool attendant, dog companion.

  9. Re:Hippie paradise? by Roblimo · · Score: 2

    Only problem = crazy cost of living. Look at these rents: http://sfbay.craigslist.org/scz/apa/

    No problem if you're homeless, but if you want to live indoors, maybe because you have computers and such, $$$$ like crazy. Might as well live in San Franci$co.

    So only hippies, new age types, and open source developers with trust funds can live in Santa Cruz.

    Nothing new - I remember it as a richie haven back in the 1970s.

    I always liked Searunner trimarians, but not enough to live near their factory.

    And beaches? So. Calif. has WAY better beaches.

     

  10. Lax marijuana laws and HIGH DRUG CRIME by Anonymous Coward · · Score: 4, Insightful

    As a Santa Cruz resident I'm sick of people living outside SC making a big fuss about how marijuana is handled here.

    We have incredible problems with drug related crime, for cocaine, meth, AND marijuana.

    I loved living here before drugs ruined this place and turned it into a crime ridden shithole. It will always be my home, but the drug-slinging gang members AS WELL AS the pothead students with their never ending thirst for drugs ruined things.

    So fuck the submitter for making a big deal about weed, because weed is what's killing my home.

    1. Re:Lax marijuana laws and HIGH DRUG CRIME by neminem · · Score: 2

      Seriously? I grew up there, I still visit a couple times a year, and I haven't found it to be a "crime ridden shithole" anywhere except Beach Flats, and Beach Flats has *always* been a shithole. Kind of ironic that it's so close to the biggest tourist attraction, but you just know never to walk around there. Anywhere else in the city, even downtown, has never felt particularly dangerous to me. I've never actually seen a single drug deal take place, nor been propositioned for one, anywhere in the city (which is definitely *not* true of either downtown SF or LA).

      Sure, I can smell people smoking pot if I walk around downtown sometimes, but I really have no problem with people smoking pot, being as how there's no good reason for it to be illegal (given that it's less dangerous than booze, and less harmful than tobacco). I only have a problem with drug *crime*, and that has always seemed to roughly limit itself to the one tiny crappy part of town that everyone else avoids.

  11. Santa Cruz - SCO... by dpbsmith · · Score: 2

    When I think of Santa Cruz, all I can think of is SCO (Santa Cruz Operation). My mental picture of Santa Cruz is one of suits bringing lawsuits.

    1. Re:Santa Cruz - SCO... by roc97007 · · Score: 2

      When I think of Santa Cruz, all I can think of is SCO (Santa Cruz Operation). My mental picture of Santa Cruz is one of suits bringing lawsuits.

      Wait wait wait. Santa Cruz Operations was a decent company that actually produced a useful product. The company that called itself "SCO" was a patent troll. The only significant thing in common besides the acronym is the IP. (Or, rather, what SCO thought they had in IP.)

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.