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Samsung Offered StackOverflow Users $500 For "Organic" Publicity

Posted by timothy on from the no-pesticide-kills-fllu dept.

First time accepted submitter rjmarvin writes "Digital marketing company FLLU, hired by Samsung to promote SSAC, offered $500 to StackOverflow users to pose 'casual and organic' questions over the next month about the 2013 Challenge. Android developer Delyan Kratunov turned them down, then posted the whole exchange on his blog. Outrage, of course, ensued." Sorry, no bounty on the comments below.

2 of 146 comments (clear)

  1. Re:Facebook does it, Slashdot does it by Joining+Yet+Again · · Score: 5, Insightful

    If you delegate, YOU are responsible for the fuck-up. It's that simple. Doesn't matter whether it's CEO, employee, or contractor - Samsung have fucked up here.

    At least it wasn't outsourcing to the private sector by government. That's the worst thing to happen to modern Western society, as the tail's now permanently wagging the dog.

  2. Re:Would've been terribly unsuccessful anyway by kylemonger · · Score: 5, Insightful

    The scheme, discovery, and public outrage were probably all part of the plan from the beginning. Lots of people who had never heard of the contest now have heard of the contest. Samsung can ritually fire the marketer, and we can repeat this exercise again next year.