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IKEA Augmented Reality Catalog Lets You Preview Products In Your Apartment

Elliot Chang writes "IKEA's upcoming 2014 catalog will allow customers to preview products in their own homes using augmented reality via iOS and Android phones."

68 comments

  1. Of course by Anonymous Coward · · Score: 5, Funny

    you will have to assemble it using your own virtual Allen key.

  2. Virtual Agmented Reality by wooferhound · · Score: 0

    Who needs Augmented Reality when we already have Virtual Reality already ?

    --
    We are Dead Stars looking back Up at the Sky
    1. Re:Virtual Agmented Reality by Anonymous Coward · · Score: 1

      Because using Virtual Reality limits you to only seeing things that are computer generated? Augmented Reality allows the merger of virtual information with the real world. This allows you to see a virtual object, in this case the piece of furniture you are interested in, as if it were already assembled and placed in your home / office. I personally can't wait for the step past Augmented Reality where it merges with Diminished Reality to give us full Mediated Reality.

    2. Re:Virtual Agmented Reality by wonkey_monkey · · Score: 1

      Do we? I don't know anyone who's got an Oculus VR or anything similar, but Android phones are ubiquitous.

      --
      systemd is Roko's Basilisk.
  3. BTDT by Anonymous Coward · · Score: 1

    The Klipsk personal office unit. The Hovetrekke home exerbike. Or the Johanneshov sofa with the Strinne green stripe pattern. What kind of dining set defines me as a person?

  4. One problem... by jtownatpunk.net · · Score: 0

    ...it's still Ikea furniture. I'm sure I'm not their target demographic, tho. 15-20 years ago, sure.

    1. Re:One problem... by Anonymous Coward · · Score: 0

      Yeah. This is nice, but give it to me with some higher quality stuff. Maybe Laz-Y-Boy will pick up on this and run with it.

    2. Re:One problem... by Daniel_Staal · · Score: 2

      People always say this. I don't think they've actually looked at real Ikea furniture, just Ikea-inspired 'modular' furniture from Walmart and Target. There is a major difference.

      The La-Z-boy chair is the lowest quality furniture in my living room. And feels it.

      --
      'Sensible' is a curse word.
    3. Re:One problem... by Anonymous Coward · · Score: 0

      I own a couple of Ikea chairs. They seemed nice in the store, but they aren't that nice a month or two later. I will likely end up with something else soon enough, now that I have a better job and more money. I'm not sure what brand it will be yet, but I know it won't be Ikea.

    4. Re:One problem... by mjwx · · Score: 1, Insightful

      People always say this. I don't think they've actually looked at real Ikea furniture, just Ikea-inspired 'modular' furniture from Walmart and Target. There is a major difference.

      The La-Z-boy chair is the lowest quality furniture in my living room. And feels it.

      Ikea isn't low quality furniture, but it is built to a price.

      I.E. Product development in Ikea is to give a team 100 Euro and say "build a table". So they build a table for 100 Euro and I have to say the Swede's are pretty good at it.

      I've got an Ikea desk I bought for A$110 in 2002. I still have it, the laminate has faded but its still strong and stable enough to be a work bench in the shed.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    5. Re:One problem... by Anonymous Coward · · Score: 0

      People always say this. I don't think they've actually looked at real Ikea furniture, just Ikea-inspired 'modular' furniture from Walmart and Target. There is a major difference.

      I've experienced abouth Ikea furniture that I won't even set foot in their store any more.

      They sell two ranges of products: cheap and headlining chipboard-based items ( like the best-selling Billy bookcases with shelves that bow so low they squash the books on the shelf below ) and decent furniture for which you pay the same or more as anywhere else.

      The chipboard stuff keeps acts as an attraction to suck people in to the closed environment wherein they can up-sell to the pricey goods.

    6. Re:One problem... by Anonymous Coward · · Score: 0

      Ikea furniture is fine, especially for people who move a lot. I travel the world several times a year, living in different countries. Ikea allows me to buy furnishing for cheap and use it for the duration of my stay each time. When I leave, I either let the landlord have it or give it away to people that I've met.

    7. Re:One problem... by Anonymous Coward · · Score: 0

      I like to buy furniture from thrift stores. I have found some great deals on real furniture that was in excellent condition. My current sofa and matching lounge chair are made of solid oak with leather upholstered cushions and only cost $50.

    8. Re:One problem... by lxs · · Score: 1

      IKEA furniture is mostly knockoffs of quality furniture. I imagine that an IKEA knockoff will be scraping the bottom of the barrel.

    9. Re:One problem... by drinkypoo · · Score: 1

      The highest quality furniture in my living room is a La-Z-Boy chair. But it's from the sixties or possibly seventies, and it was owned by a little old lady and it's too narrow for me. Still, there it is. They make a range of products. This chair was originally something like $900, and it doesn't even rock. It just reclines and sticks out a crappy footrest. But it's solid as hell.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    10. Re:One problem... by gstoddart · · Score: 1

      People always say this. I don't think they've actually looked at real Ikea furniture

      I've definitely looked at real Ikea furniture, and I knew someone who actually made Ikea furniture. Some of the cheaper stuff is just plain garbage ... it won't survive a move, but if you assemble it and keep it in the same place for years it will serve. But, anything made out of particle board (sawdust and glue essentially) isn't going to be as durable as real wood is.

      The La-Z-boy chair is the lowest quality furniture in my living room. And feels it.

      Are you sure it's a 'real' La-Z-Boy? Or just a La-Z-Boy inspired 'recliner'? ;-)

      My leather sofa made by them is of really high quality, and my father's 25+ year old chair got the reclining mechanism replaced for free when it wore out.

      My direct experience with La-Z-Boy is that the stuff is well made. Several notches higher than many competing brands in fact. And they stand behind their product -- not something I usually attribute to a company making low quality stuff.

      --
      Lost at C:>. Found at C.
  5. A great nesting tool! by Anonymous Coward · · Score: 0

    What better way to find out if the Veksle personal office unit, the Hovertrekke home excerbike or the Ohana sofa with the string green stripe pattern defines you as a person!

  6. Ikea has a range of stuff by Chirs · · Score: 3, Interesting

    The low end is foil-wrapped particleboard, and is crap.

    The mid range, is stained pine, and some of it is okay as long as you realized that it will dent fairly easily and is just barely beefy enough to do the job so it "feels" cheap.

    The high end is solid walnut/oak/birch/maple, and is reasonably good, given that it's mostly designed to knock down for transport.

    I have a solid birch kitchen table that is 9 years old. It's still in fine condition, except for where the kids dented the top banging it with utensils. The main downside is that it's laminated together from a bunch of short pieces of wood, but it cost less than it would to just buy the wood if I were to build it myself (which I could).

    The Ikea kitchen cabinets use Blum hardware, which is about as good as it gets. Even there, you can get foil-wrapped particleboard doors, or painted MDF, or solid hardwood....you pick the quality level (and therefore the price).

    1. Re:Ikea has a range of stuff by peragrin · · Score: 2

      So what you are saying is that if you stop and pay more for higher quality you get higher quality regardless of brand name?

      --
      i thought once I was found, but it was only a dream.
    2. Re: Ikea has a range of stuff by alen · · Score: 1

      Yeah but if you move the expensive stuff will get damages

      Ikea is cheap enough to just dump

    3. Re:Ikea has a range of stuff by AmiMoJo · · Score: 1

      It depends what you compare it to. Other cheap furniture available here is complete crap, where as Ikea's is mostly quite reasonable. Not going to last 50 years, but not rubbish either. At the prices they charge you can afford to chuck it and get some new stuff in 5 years time anyway, wasteful as that may be.

      Sometimes I pay more for furniture (Muji bed, for example) but at the moment with wages down thousands of Pounds I'm going to buy a cheap Ikea table and replace it when the economy eventually recovers in about 5-6 years time.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    4. Re:Ikea has a range of stuff by Brooklynoid · · Score: 1

      I confess to having not looked at Ikea furniture in a few years, but I can't recall seeing anything at Ikea that was solid oak or walnut. Softwoods and lower-end hardwoods, yes, but anything at Ikea that looked like oak was veneer. Has that changed?

    5. Re:Ikea has a range of stuff by Anonymous Coward · · Score: 0

      Apparently a lot of Ikea crap uses non-standard sized fasteners that are not common in the US. I work at Lowes part-time and I can't recall anyone who has come in needing to replace a lost screw or whatever finding the size, in SAE or metric, and we carry all common sizes of that sort of thing. For that reason alone Ikea is not on my list of things I would buy.

    6. Re:Ikea has a range of stuff by Anonymous Coward · · Score: 1

      Solution, don't go to Lowes for fasteners. Go to a hardware store, not a big box store.

  7. hey now by Anonymous Coward · · Score: 0

    I think I heard somewhere that the first rule of Ikea Augmented Reality Catalog is: Don't talk about Ikea Augmented Reality Catalog.

  8. Already here by Anonymous Coward · · Score: 0

    This year's catalog also had the same feature: http://www.youtube.com/watch?v=zPfUN4ffssU

  9. catalog club by Anonymous Coward · · Score: 0

    I am Jack's augmented reality

  10. This one is better by Anonymous Coward · · Score: 0

    NSFW IKEA catalog.

    Do not view at work.

  11. Highly Recommended Approach by Sir+Holo · · Score: 4, Insightful

    In 2008, Ikea had Google "Sketchup" models available for download. I had some, so went all-out before moving to a much-smaller place.

    I measured the (funky-shaped) condo I was buying to make a 3D model. Downloaded and inserted models of actual Ikea shelves & dressers, then close-enough models of my various other furniture, available everywhere, and re-sized as appropriate. It was then effortless to arrange the furniture, and to try out all possible arrangements. NOTE: It is much easier to move bookcases and couches around with a mouse.

    OK, so how to work with the movers? I wrote big numbers on Post-Its, and stuck them every big item. Then, printed a bird's-eye screen grab of the SketchUp model with furniture in-place. Finally, I magic-markered a big corresponding number on each item, and printed 4 copies.

    The next step was to sit around drinking wine while they put everything exactly where it went. No confusion. Magically, everything fit, down to the inch.

    1. Re:Highly Recommended Approach by LanMan04 · · Score: 1

      Was doing this in the 90s using the Mac drafting program "Canvas" to arrange furniture in my dorm room.

      Sure, it wasn't 3D (top-down view), but it worked GREAT!

      --
      With the first link, the chain is forged.
    2. Re:Highly Recommended Approach by Anonymous Coward · · Score: 0

      My mom was doing this in the 80s with a pencil and a piece of paper to arrange our newly built house.

      Sure, it didn't require a computer, but it worked GREAT!

    3. Re:Highly Recommended Approach by Sir+Holo · · Score: 1

      We all miss Canvas 3.5. It was all downhill after that. {sniff}

  12. Since this is Ikea... by ToastBusters · · Score: 2

    Do you have to compile it yourself?

  13. Virtual back-out button - by pecosdave · · Score: 1, Offtopic

    Do you have to spend 45 minutes hitting the back out of program button only to be shown another back out of program button before it lets you exit the program?

    (I refuse to give Ikea any money at all after having been in one of there stores and wanting to leave)

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    1. Re:Virtual back-out button - by pecosdave · · Score: 1

      How in the hell is talking about Ikea off topic?

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    2. Re:Virtual back-out button - by Anonymous Coward · · Score: 0

      See, there's the problem: IKEA simply isn't made for stupidity of your magnitude.

      A normal person (e.g. in Sweden) sees the concept of the store, as is visible on its maps throughout the shop, and recognizes that it's essentially one long wound hallway with "worm hole', shortcuts. So if you want to get out, you either go forward or back until you reach the exit, right. Well, there's a little problem: If you go backward, there's no checkout and no security (remember: saving money). So it's blocked.
      No problem. You're probably halfway anyway when you want to leave, and there are shortcuts. So just go forward, through the checkouts, and be done with it. Duh!

      You have to realize that we have trouble thinking in levels of stupidity of that magnitude, and so simply can't imagine how somebody could possibly have a problem with that. It may be unintentional, but still: You're simply not the target group.

      And since it's a surprise how you got out of your swamp anyway, I highly recommend going back and enjoy life as usual, wallowing in your own soup and reading the Daily Mail / watching Fox "News".

    3. Re:Virtual back-out button - by qubex · · Score: 1

      I wish I could mod you up.

      --
      "Place me in the company of those who seek Truth, but deliver me from those who believe to have found it."
    4. Re:Virtual back-out button - by pecosdave · · Score: 1

      Maps? They didn't have those in Houston, I looked for them.

      My first trip through Ikea I didn't already know that it was an intentional maze or I would have looked for the "wormhole" shortcuts you mention. These shortcuts in Houston are intentionally hidden in easily missed corners and behind displays.

      I have trouble thinking in levels of dishonesty of that magnitude - putting up big signs that say "exit" and not having a fucking exit is called lying.

      Considering you're actually defending Ikea, makers of sub-par products with missing parts, shitty directions, and rat-maze stores I'm beginning to wonder which of us is the "stupid" one you're referring to.

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      The preceding post was not a Slashvertisement.
    5. Re:Virtual back-out button - by Anonymous Coward · · Score: 0

      Maps? They didn't have those in Houston, I looked for them.

      Every Ikea I've been in, including the Houston one, has them at the threshold between every section. They also have paper maps at the entrance to the store. Short cuts are labeled, but you do have to turn your head to see them. Maybe your autism makes it hard to filter information in that crazy environment.

      missing parts, shitty directions

      Ahhh. So you weren't able to put the stuff together. They do have a help line for people like you. It doesn't make you less of a man.

    6. Re:Virtual back-out button - by Anonymous Coward · · Score: 0

      I'm beginning to wonder which of us is the "stupid" one you're referring to.

      Well, if you're in such a rush to assign "stupid" to someone else, you might find you win "asshole" for yourself.

      Ikea are what they are ... primarily a seller of entry-level assemble-it-yourself furniture.

      As far as whining about the store layout, you might as well whine that Wal Mart has the audacity to put stuff in the checkout line you might pick up on a whim -- every retailer does stuff like this.

      Mostly you sound like a whiny bitch.

    7. Re:Virtual back-out button - by Anonymous Coward · · Score: 0

      Well, in my local Ikea there are shortcuts in the display section, but once you get to the market place there are no more shortcuts so you have to walk all the way through that and through the warehouse to get to the checkout whether you like it or not, I wouldn't mind so much if they had shortcuts all the way through the store, but they don't.

    8. Re:Virtual back-out button - by pecosdave · · Score: 1

      I've never bought their shit - my assessment comes from the reviews of others.

      Considering there's a big "EXIT THIS WAY" sign anything smaller should be considered ancillary, not "the real version".

      Honesty appears to be the issue here. If it helps - it's been eight years since I've been in the Houston one. Maybe things have changed? Wouldn't know. Not going to find out.

      On the autism note - I always thought a good way to punish Ikea for their horrible store design would be to take a van full of autistics, drop them off at the beginning of the maze and tell them there's pizza and ice cream by the register, they just have to follow the signs to the exit, and better hurry, the foods going to leave soon.

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    9. Re:Virtual back-out button - by pecosdave · · Score: 1

      You look like a coward to me. At least I own my comments - pussy.

      I don't really shop at Wal-Mart either. Something about having people stand in clumps that you can't get around without just plowing, Ikea quality products, six year old kids in shitty diapers screaming in the basket at 3:00 am, and the fact I have watched them put known tainted food back on the shelf.

      If I want shitty furniture and kitchen supplies I'll go to Big Lots or something similar.

      I deflected stupid back on the caller BTW, now I'm deflecting asshole back to you.

      --
      The preceding post was not a Slashvertisement.
  14. Never mind that... by sootman · · Score: 3, Insightful

    What I need is VR system to help me figure out how I can cram six flat-packs into my car.

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    1. Re:Never mind that... by wonkey_monkey · · Score: 1
      --
      systemd is Roko's Basilisk.
  15. One step at a time, Ikea by eric_brissette · · Score: 1

    Perhaps they should start slow attempt to sell a few products online before jump head-first into the Minority Report-style furniture catalog.

    1. Re:One step at a time, Ikea by wonkey_monkey · · Score: 1

      You mean liiiike through their website?

      --
      systemd is Roko's Basilisk.
    2. Re:One step at a time, Ikea by Anonymous Coward · · Score: 0

      Go to their web-page, click on a product, click on the button that says "Buy online".
      Enter your zip-code to get a preliminary shipping cost or click on the button that says "Begin checkout"

      That function has been available for over a decade.

    3. Re:One step at a time, Ikea by bickerdyke · · Score: 1

      What's wrong with their existing online-shop?

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      bickerdyke
    4. Re:One step at a time, Ikea by eric_brissette · · Score: 1

      I swear, last time I looked at their site (less than a year ago) they had only a very select few items that were available to purchase online, and that most of the site was simply a catalog for the items you could buy in their stores.

      Boy, now don't I look like an idiot.

    5. Re:One step at a time, Ikea by drinkypoo · · Score: 1

      I don't even buy stuff from IKEA because it is all shit (no really, ALL of it is shit, you'll see once you've owned it for a while and welds are breaking and so on, and the plastics STILL stink and the screws are rusting from nothing more than ambient humidity) but their website has long been one of the best commerce sites around, front-loading low-res images and replacing them with higher-quality ones to speed initial page loads, et cetera.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    6. Re:One step at a time, Ikea by Anonymous Coward · · Score: 0

      you mean like progressive jpegs? something that has existed since rocks?

    7. Re:One step at a time, Ikea by Anonymous Coward · · Score: 0

      I don't agree. Its not all Sh*t.

      Not ALL the Ikea furniture is cheap throwaway stuff.

      I owned more than a few Ikea items over the years, and surprisingly several have lasted a decade or more. In fact the table on which I am writing this is over ten years old and doing fine -Solid wood. I also have an Effectiv ajustable hydraulic desk that is still doing its job after nine years of hard work.

      Not everyone earns $100k a year to get awesome home decoration items. Ikea buys stuff from all over the world, not only China. Yes there is some cheap stuff( I went through some), but if you cherry pick your way though their selection you can get good value.

    8. Re:One step at a time, Ikea by drinkypoo · · Score: 1

      you mean like progressive jpegs? something that has existed since rocks?

      No, I mean image substitution. Maybe they stopped doing this but they would load a 1bpp or maybe 2bpp GIF and then swap in JPEGs once the page had loaded. Not the most revelatory of feature either, but they did it well. IKEA long had one of the fastest initial page loads for a complex dynamic site.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  16. not really technology news by Anonymous Coward · · Score: 0

    this has been done like zillions of times already. i remember years ago seeing kids books where you could look at it through a screen and see characters walking about on top of the page.

  17. Cool. by HesterAnderson · · Score: 2

    I'll take my girlfriend annoyingly scan our apartment with her smartphone rather than accompany her for hours in IKEA.

  18. How well does it really work? by Ottibus · · Score: 1

    The video is at least partially faked (the images do not move in sync with the devices, especially in the last shot with multiple devices) so I wonder how well it actually works?

    I doubt that the tracking is really that smooth.

    1. Re:How well does it really work? by Anonymous Coward · · Score: 0

      It can be pretty smooth. check out int13's AUR games. (full disclosure, Stephane is an acquaintance of mine, from back when he coded on hp calculators. Brilliant fellow.)

    2. Re:How well does it really work? by Anonymous Coward · · Score: 0

      Tracking is better the better that the AR marker can be identified. Vuforia (http://www.qualcomm.com/solutions/augmented-reality) is actually pretty good at it these days.

    3. Re:How well does it really work? by Ottibus · · Score: 1

      Tracking is better the better that the AR marker can be identified.

      In this case the marker is a tiny part of the image once you have moved to the other side of the room, so I imagine that they are tracking other parts of the scene as well, using the catalogue as an initial reference point.

      We will know better once we see some real footage.

  19. Leave the app like leaving the store: by pecosdave · · Score: 1

    Ikea is famous not letting you leave, I would hate if the app kept running after you told it you wanted to leave, and kept taking over the phone again.

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  20. GF experience by Anonymous Coward · · Score: 0

    Id also like to see how the furniture looks with a hot naked chick using them.
    Because i um have one of those at home...

  21. Cardboard sunglasses by Anonymous Coward · · Score: 0

    Seeing this article makes me thing Ikea is distributing inexpensive 3-d sunglasses with product pictures on the surface of the lens. One for bookshelfs, one for a five door dresser, maybe others for variants in color and size. Who needs a smart phone when a 5-cent piece of cardboard and plastic can do the same thing?

  22. Not already here by Ottibus · · Score: 1

    This year's catalog also had the same feature

    Not the same feature at all. The 2013 version just shows 3D models above the pages of the catalogue so that you can see what products look like or browse directly to web pages for more information on the product. The 2014 version shows the products "in situ" so that you can see what they would look like if you had them in your room. This requires significantly better 3D tracking to work properly, though the promotional video doesn't really show how well it works in practice.

  23. Why only mobile devices? by Brooklynoid · · Score: 2

    I think this is generally a great idea, but why not make it available for Windows/MacOS/Linux? If I wanted to see how an item looked in my home, I'd probably want to see that on my 23" monitor, not my iPhone screen.

    1. Re:Why only mobile devices? by Sky-217 · · Score: 1

      Because it uses your mobile device's camera. It might not be as convenient to drag your computer and webcam around from room to room.

    2. Re:Why only mobile devices? by Musc · · Score: 1

      The concept behind augmented reality is that you are looking at your real environment with virtual objects inserted into it.
      Ideally this would be done with a head mounted display that contains a camera with a possibly transparent display.
      Since we don't have such HMDs sitting around, phones are the next best thing. If you hold up your phone, point it at your living room and turn on the camera, it is like you are viewing your room through a window. Add some augmented reality software to insert furniture, and you have a decent augmented reality system.
      Sure you could plug a webcam into your PC and run the same software, but it wouldn't really feel like augmented reality, it would be more like taking a picture and having someone use photoshop to insert furniture.

      --
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