Slashdot Mirror
Have eBooks Peaked?
An anonymous reader writes "At Rough Type, Nicholas Carr examines the surprisingly sharp drop in the growth rate for e-book sales. In the U.S., the biggest e-book market, annual sales growth dropped to just 5% in the first quarter of this year, according to the Association of American Publishers, while the worldwide e-book market actually shrank slightly, according to Nielsen. E-books now account for about 25% of total U.S. book sales — still a long way from the dominance most people expected. Carr speculates about various reasons e-books may be losing steam. He wonders in particular about 'the possible link between the decline in dedicated e-readers (as multitasking tablets take over) and the softening of e-book sales. Are tablets less conducive to book buying and reading than e-readers were?' He suggests that the e-book may end up playing a role more like the audiobook — a complement to printed books rather than a replacement."
From http://journal.bookfinder.com/2009/03/breakdown-of-book-costs.html (Slightly old)...
Based on a list price of $27.95
- $3.55 - Pre-preduction - This amount covers editors, graphic designers, and the like
- $2.83 - Printing - Ink, glue, paper, etc
- $2.00 - Marketing - Book tour, NYT Book Review ad, printing and shipping galleys to journalists
- $2.80 - Wholesaler - The take of the middlemen who handle distribution for publishers
- $4.19 - Author Royalties - A bestseller like Grisham will net about 15% in royalties, lesser known authors get less. Subtract the author's agent fees and self-employment taxes from that, too.
- $12.58 - profit for the retailer.
In the case of an ebook, you're removing the $2.83 in printing.
You might be removing some of the wholesaling cost, but you might be using Ingram to do your wholesaling if you're a big company. If you're self-publishing, you might be using something like BookBaby or Smashwords. Yes, you can go to KDP and register your own book yourself, but if you're selling in multiple places or selling multiple books, you're going to use a middle-man to handle cataloging, recordkeeping, and listing things in multiple places. If it's more than $2.80 in headaches, you use a distributor.
Marketing, pre-production, royalties all don't change. (Or they get squeezed, and you get exactly what's going on right now, which is authors complaining "they don't pay us or market us or do a good job editing us like the good old days.")
As for that $12.58 of supposed profit, here's the interesting thing - Amazon doesn't sell books at list price. John Grisham's new book, The Racketeer, is an example. List price: $28.95. Yours for only $19.81 in paper.
I'm not saying that ebook prices should be equal to the price of a printed book, but removing the printing doesn't suddenly make a book cost a dollar or even five dollars.