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20 People Shot With BB Guns At LG G2 Promotional Event

coolnumbr12 tipped us to a tale of a contest gone wrong at LG's G2 release event. Quoting El Reg: "The PR boffins at LG decided it would be a good idea to release 100 helium-filled balloons, each carrying a voucher entitling the recipient to claim their 950,000 won ($852.54) smartphone. It then took to social media to promote the event, inviting people to witness the balloons' release and encouraging them to grab one of the vouchers. But what must have sounded like a good idea in the marketing meeting quickly dissolved into chaos. People aren’t stupid. They figured out that the only way to get the voucher was to burst the balloons, and they showed up equipped to do so with BB guns, knives on sticks, and other tools." In the ensuing carnage, 20 people were injured. Whoops.

9 of 151 comments (clear)

  1. Link? by Anonymous Coward · · Score: 4, Informative

    http://www.theregister.co.uk/2013/08/12/20_injured_at_lg_smartphone_giveaway_as_pr_stunt_turns_sour/

  2. Link? by Microlith · · Score: 2, Informative

    So why did no one bother to ensure there was a link to the article from which the submission was plucked? Stop being so sloppy, Unknown Lamer.

  3. Link? by LordLucless · · Score: 5, Informative
    --
    Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
  4. Re:Obligatory: by loosescrews · · Score: 4, Informative
  5. Inaccurate summary by Jiro · · Score: 4, Informative

    Fortunately someone else posted the link to the article, which in turn has a Korea Times link. 20 people were hurt, but they seem to have been hurt in the riot; the fact that BB guns were shot is a separate statement and nowhere does the article sayor imply that the 20 people who were hurt were shot by the guns.

  6. Re:Obligatory: by jfdavis668 · · Score: 3, Informative

    "This is where the walls of my office would be if I had walls"

  7. Re:Obligatory: by DaveAtFraud · · Score: 5, Informative

    WKRP in Cincinnati episode (for those who didn't see it back when).

    Cheers,
    Dave

    --
    They that can give up essential liberty to obtain a little temporary safety deserve neither safety nor liberty.
    Ben
  8. Re:So, You're Saying... by R3d+M3rcury · · Score: 4, Informative

    "The BBs go up,
    who cares where they come down?
    That's not my department," says
    various Koreans trying to win a free phone.

    (With profuse apologies to Tom Lehrer)

  9. Is it good pub if it causes you to fail? by Camael · · Score: 4, Informative

    Well, it got you talking about him, his name on the tip of your tongue and in the mouths of those nationwide

    Yes, people are talking about him. Negatively. So?

    The publicity from his first scandal caused him to resign form the Congress seat he had already won.

    The publicity from his second scandal is doing a fine job of killing his bid to be the NYC mayor.

    The publicity is always about his sexual habits. Not about how good a leader/person he is, his achievements or qualifications, his contributions to society etc. None of that matters. And it gives his opponents a free shot at him that he can't dodge.

    The fact that he resigned in 2011 and kept a low profile for a year I'm sure was because he hoped the publicity would die down and be forgotten. All in all, I'm pretty sure he'd rather not have to deal with this '"good" publicity.