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IAB Urges People To Stop "Mozilla From Hijacking the Internet"
hypnosec writes "In its latest attempt to stop Mozilla from going ahead with its proposed default blocking of third-party cookies in Firefox, the Interactive Advertising Bureau took out a full page ad urging users to stop 'Mozilla from hijacking the Internet.' Through the advert, IAB has claimed that the Firefox maker wants to be the 'judge and jury' when it comes to business models on the web. According to the IAB, Mozilla wants to eliminate the cookies which enable online advertisers to reach the right audience. IAB notes that 'If cookies are eliminated, it is clear to us that consumers will get a less relevant and diverse Internet experience.'"
http://it.slashdot.org/story/13/08/12/2011245/new-attack-uses-attackers-own-ad-network-to-deliver-android-malware
There are too many stories of ads delivering malware or otherwise compromising someone's computer. If we can reduce the number of systems that are added to a C&C network, we'll all be that much better off.
Of course, for the tin foil hat folks, big brother is watching out for you. :)
[John]
Shit better not happen!
IAB notes that 'If cookies are eliminated, it is clear to us that consumers will get a less relevant and diverse Internet experience.'"
I love it when they try to make it sound like the ads are there for our benefit. Gosh, I wouldn't want to have a less diverse Internet experience!
"What the American public doesn't know is what makes them the American public." -Ray Zalinsky (Tommy Boy)
"If cookies are eliminated, it is clear to us that consumers will get a less relevant and diverse Internet experience."
1) I'm not a "consumer". I'm a person.
2) Advertising in the U.S. has become more and more disgusting. Most ads include some dishonesty. A lot of advertising is extremely evil, such as trying to get people to eat expensive sugary food. In my opinion, you at the IAB represent one of the most destructive social forces in the United States. Most ads are attempts to get people to waste their money.
3) You don't know what experience I want. My internet interests cannot be predicted by knowing what I did in the past.
4) I don't buy things because of ads. I do research. I spend money carefully, not because I saw an ad written by someone who thinks he is smarter than me and can take advantage of some weakness in me.
5) You at the IAB obviously have NO technical knowledge. If the Mozilla browsers don't block "cookies" from being stored on my computers, I can block them other ways. And will! You have an opinion about something you don't understand.
6) A large part of what causes people to block advertising is moving pictures, which are distracting when someone is trying to read. If you want ads accepted, avoid making them intrusive and annoying.
>> I don't buy things because of ads. I do research.
Marketers giggle when they read stuff like this.
They use sidebar ads to repeat brands and brand attributes, since repetition leads to better recall. Then they research what sites consumers like you use to research products, and seed those sites (including, yes, Wikipedia) with information, reviews and other content that will build up their products and steer you away from other products (often by rigging evaluation criteria or "what you should look for in...").
You say it doesn't work...but results demonstrate that it does.