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The Death of the American Drive-in
Hugh Pickens DOT Com writes "Claire Suddath writes in Businessweek that the number of drive-ins in America has dwindled from over 4,000 in the 1960s to about 360 today. Since Hollywood distributors are expected to stop producing movies in traditional 35 millimeter film by the end of this year and switch entirely to digital, America's last remaining drive-ins — the majority of which are still family-owned and seasonally operated — could soon be gone. 'We have challenges that other movie theaters don't,' says John Vincent, president of United Drive-In Theater Owners Association and the owner of Wellfleet Drive-In in Cape Cod, Mass. 'We have fewer screens and can only show one or two movies a night. Now we have to spend tens of thousands of dollars just to stay in business.' According to Vincent, only 150 drive-ins have converted to digital so far — the other 210 have until the end of the year either to get with the program or go out of business. It may seem silly to fret over the fate of 210 movie theaters whose business model is outdated, even compared with regular movie theaters, but Honda Motor Co. is offering help with a program called 'Project Drive-In.' The car company is planning to give away five digital projectors by the end of the year. Winners will be determined by voting from the public, which can be done online through Sept. 9 at ProjectDriveIn.com. 'Cars and drive-in theaters go hand in hand,' says Alicia Jones, manager of Honda & Acura social marketing, 'and it's our mission to save this slice of Americana that holds such nostalgia for many of us.'"
Perhaps the requirements for displaying a bright image 100 feet away outdoors is higher than your pocket alarm clock LED projector?
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You might as well ask why a Lamborghini cost is six figures since you bought a CitroÃn C1 last week for less than ten thousand.
A good consumer level digital projector has to be able to project an image covering an area of twenty square feet or so before it becomes so dim that it's unpleasant and will be designed to work with a screen only ten or fifteen feet away. That requires only one or two thousand lumens of output. What you bought for 30 quid probably produces a few hundred lumens.
The digital projector for a theater has to project an image that will cover over a hundred square feet without being so dim that it's unpleasant and the screen is most likely fifty to a hundred feet away depending on the size of the theater. The output needed to do that is on the order of 20,000 lumens and up.
A new drive-in (a mom-n-pop type operation) opened this year in West Michigan, and seems to be doing quite well, and there's a long-standing 4-screen drive-in complex (owned by the local cinema chain) – already converted to digital – about an hour away. Meanwhile there's a popular weekly free-movies-in-the-park program in East Grand Rapids. Watching movies outdoors is still pretty popular, so if they're run properly, offering a social experience that people can't get in the living room or crowded into theater rows, there's no reason drive-ins can't stay in business.
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Dude from the UK here. How the hel would we watch a movie through all the rain?
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