Amazon Angling For Same-Day Delivery Beyond Groceries
New submitter lipanitech writes with an except from an interesting look at the upcoming reality of same-day delivery for many customers within reach of the Amazon delivery supply chain: "The vision goes well beyond just groceries. Groceries are a Trojan Horse. The dirty secret of Amazon is that it really doesn't distinguish between a head of lettuce and a big screen TV. If Amazon can pull off same-day grocery delivery in NYC, it ostensibly means consumers can order anything online and receive it the same day. By logical extension, that means Jeff Bezos, the CEO of Amazon, is on the cusp of rendering every retailer on earth obsolete." While I'm happy to order dry goods like electronics online, I've always been skeptical of other people picking out my groceries. On the other hand, I must admit that (at least in its Seattle delivery area) Amazon Fresh does an impressive job of delivering decent produce.
I think we have to worry about the vitality of town centers as Amazon and other online merchants continue to take away their business. They've already been battered by Wal-Mart and other big box stores, but this could be the finishing blow.
*NOT* feeling sorry for merchants here, but this is a quality of life issue. Do we want the country turned into one deep suburb where everyone orders what they want from their living room couch?
Look, I don't want an Amazon monopoly of all of retail any more than the next guy, but maybe these brick-and-mortar chains deserve it. So much of the retail space has been taken over by large corporations that offer better prices than mom-and-pop stores but lack any semblance of customer service. Their employees aren't trained, and the products are exactly the same junk you find everywhere else. They just aren't a good experience.
I especially hate how they have resisted integrating with the online world. It drives me nuts when a company has both a large online presence and a brick-and-mortar presence. Even though they share the same branding and (usually) the same product selection, they function as if they are separate companies. If you have a problem and try to talk to a person at your local store, they say "we don't deal with the online stuff, they are independent from us." Well great, way to give up your ONE advantage over Amazon.
Give the customer what they want. They want the convenience of online shopping. They also want face-to-face sometimes. They blew it. Amazon's same day deliver will be close enough to bury them.
"Here Lies Philip J. Fry, named for his uncle, to carry on his spirit"