Cookieless Web Tracking Using HTTP's ETag
An anonymous reader writes "There is a growing interest in who tracks us, and many folks are restricting the use of web cookies and Flash to cut down how advertisers (and others) can track them. Those things are fine as far as they go, but some sites are using the ETag header as an identifier: Attentive readers might have noticed already how you can use this to track people: the browser sends the information back to the server that it previously received (the ETag). That sounds an awful lot like cookies, doesn't it? The server can simply give each browser an unique ETag, and when they connect again it can look it up in its database. Neither JavaScript, nor any other plugin, has to be enabled for this to work either, and changing your IP is useless as well. The only usable workaround seems to be clearing one's cache, or using private browsing with HTTPS on sites where you don't want to be tracked. The Firefox add-on SecretAgent also does ETag overwriting."
Here we come. :-)
Add this feature to a chaff-creating plugin, to crapflood servers with fake tags.
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On all of our PCs, Opera and Firefox are set to clear their caches and delete all cookies etc. every time they exit.
Also, I occasionally clear all private data while browsing in Opera, including the cache, cookies, history, and so forth (passwords are never saved by the browser). Obviously, I have to log in again the next time I visit slashdot.
Those who can make you believe absurdities can make you commit atrocities. - Voltaire
I always imagine the webserver as having an internal conversation that goes sort of like this...
You might think at this point that companies and advertisers start getting the message. Instead, they just keep finding more and sleazier ways. All these technologies have valid uses but have been so abused by corporations and marketing that people increasingly don't trust it anywhere. It just further antagonizes the very people they are trying to connect with. And then they wonder why they lose the respect and trust of their customers, resulting in an ever-more aggressive relationship between the two.
Some days I dream about what the Internet might have been like had Canter and Siegel been definitively smacked down back in '94, setting an inviolable precedent that the 'Net was not a platform welcoming /any/ advertising. What repercussions might that have had on the world as a whole?
The ETag method is a clever solution to cookieless tracking. I find this method I stumbled upon a couple of weeks ago a bit startling. I had no idea the amount of information routinely sent from my browser/computer to web servers-- information about plug-ins, time zone, screen resolution, accepted headers, etc WITHOUT letting me know. It is enough to give more than 21 bits of identifying information and uniquely identifies me among the 3M visits.
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