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Death of the Car Salesman? BMW Makes AI App To Sell Electric Cars

cartechboy writes "You thought Willy Loman had it bad. BMW is launching an artificial intelligence app allowing consumers to ask questions about its new BMW i3 electric car without the hassle of having to pick up the phone or go into a dealership. Potential customers can text a simple question about the i3 and the system builds an appropriate response in real-time using AI — interpreting words, sentiment, and context. The futuristic robo-car salesman was developed by 19-year-old entrepreneur Dmitry Aksenov and operates around the clock. No word on whether the app says, 'Wait here — I'll check with my sales manager,' like human car dealers often do."

26 of 168 comments (clear)

  1. No way by tuo42 · · Score: 5, Funny

    No application can be as aggressively persuasive as your general car salesman!

    1. Re:No way by Smidge204 · · Score: 4, Insightful

      "Notice: Please press 'Accept' to the agreement below within the next 59 second(s) to avoid having every photo on this device forwarded to your twitter account."

      More seriously, traditional dealers are considered a hurdle to EV sales because they have to compete with their other inventory. Dealers may not be as knowledgeable and enthusiastic about EVs to make an effective sale. There's also a notion that, since thee majority of a dealer's profit comes from the service department, that EVs don't get pushed as aggressively because they don't need as much service.

      Since selling factory direct runs afoul of many state laws here in the US, this seems like an interesting alternative... just take the human interest out of the sales pitch.
      =Smidge=

    2. Re:No way by rwise2112 · · Score: 4, Funny
      I hope it's like this:

      "Hi, I'm Malfunctioning Eddie, and I'm malfunctioning so badly, I'm practically giving these cars away!!! "

      --

      "For every expert, there is an equal and opposite expert"
    3. Re:No way by OG · · Score: 4, Insightful

      Sounds to me like a contract issue between the dealer and manufacturer (I'm guessing that terms about the opening of competing branches of the same franchise within a certain geographic area are standard for just about any type of franchise). There shouldn't be legislation about it outside of standard contract law.

    4. Re:No way by nosferatu1001 · · Score: 2

      Two hours? Our last car purchase took 30 minutes. We got a quote, asked if our local dealer could match it (or get acceptably close) and call us if they could - and when they did, we sorted it out.

      Two hours is insane

  2. oh please please please by Anonymous Coward · · Score: 4, Insightful

    can we get rid of realtors next? And the general class of human cancers known as middlemen?

    1. Re:oh please please please by Livius · · Score: 2

      Yes. The Internet already does 90% of what a realtor does.

    2. Re:oh please please please by asylumx · · Score: 2

      I don't want you trouncing through my house without an escort, thank you. I think the Buyer's agent is still a good thing. The seller's agent, however, could probably go away without causing too much trouble.

    3. Re:oh please please please by tgd · · Score: 3, Informative

      Yes. The Internet already does 90% of what a realtor does.

      Which makes me wonder what I need them for and why I am legally required to only sell my real-estate through a realtor. They only use I can see for a realtor like person is to act as a trusted intermediary who checks buyers/sellers criminal records and verifies everything is in order before a sale is finalised (ya'know basic stuff like does he actually own or have authority to sell the house?) but unfortunately, as the system currently works in my country, they are not required by law to do either because I regularly read news of people being cheated.

      If your understanding of what is involved in a real-estate transaction is so ... well "off", to be polite... I'd strongly suggest if you ever do so, use a real estate agent. In the buying and selling side, I think they provide value, but not good value at a split of 5% of a transaction. On the selling side, some do earn that with sufficient work but most don't. On the buying side, some earn it with dozens or hundreds of hours of showing houses to inexperienced buyers. As a seller I'd prefer a buyer with one because the odds are higher that the process will go smoothly.

      But, at least in the US, there's no law requiring it for sale or purchase. Your might need to drop a few hundred more in lawyer fees, but the forms you need are public and easy to fill out. And, as a seller without one, you do have to understand that you're not likely to find a buyer if you're not willing to pony up the 2.5% to a buyer's agent that they would've gotten from the seller's agent if you had one.

      Its a staggeringly inefficient process, but there are too many people with their fingers in the pie to ever optimize it. At least the Internet has streamlined the mortgage process and passing around documents.

    4. Re:oh please please please by tgd · · Score: 2

      can we get rid of realtors next? And the general class of human cancers known as middlemen?

      Here's the unfortunate problem -- efficiency has gotten so high in most industries, half the people in the world would be unemployed without middlemen (ie, stores, resellers, distributers, online retail, etc)... and you'll end up paying just as much money in taxes to support their social welfare programs.

    5. Re:oh please please please by ShanghaiBill · · Score: 2

      I am legally required to only sell my real-estate through a realtor.

      I am unaware of anyplace that this statement is true. Certainly nowhere in America. Where do you live?

  3. Car salesmen by Anonymous Coward · · Score: 2, Interesting

    I'm not living in the american cultural sphere. Around here carsalesmen never go to their managers, they are also not aggressively pushy. They are actually pretty much the best salesmen a normal consumer will ever meet. (Seen B2B salesmen too, the really good ones usually end up there). Aggressively pushy ones end up in hospitals or unemployed. Are american carsales man really as bad as the stereotype suggests? If so, why do you think they end up being like that?

    1. Re:Car salesmen by itsdapead · · Score: 5, Interesting

      I'm not living in the american cultural sphere. Around here carsalesmen never go to their managers, they are also not aggressively pushy.

      Eh? I didn't know they had car salesmen in Narnia!

      Based on my last experience, we don't have car salesmen in England, either - we have financial product salesmen who push loans, hare-brained leasing deals and dubious extended warranty schemes to people who have already decided to buy the car and are (figuratively, at least) waving the cash in their face. Its pretty clear that actually selling cars has little to do with their business model.

      Oh, and I have it on good authority that (as I always suspected) the "consulting my manager" theatre means "putting the kettle on in preparation for a celebratory brew" (maybe in the US it is more likely to be turning on the coffee machine)... or maybe headbutting the wall a few times if the stubborn customer has insisted on actually paying for the car, thus depriving you of the finance company commission.

      --
      In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
    2. Re:Car salesmen by OzPeter · · Score: 5, Funny

      Based on my last experience, we don't have car salesmen in England, either - we have financial product salesmen who push loans, hare-brained leasing deals and dubious extended warranty schemes to people who have already decided to buy the car and are (figuratively, at least) waving the cash in their face. Its pretty clear that actually selling cars has little to do with their business model.

      But .. but .. but .. you have totally awesome car leasing places like Ling's Cars

      (Pro tip .. check out the ASCII art in the source. Yes .. ASCII art!)

      --
      I am Slashdot. Are you Slashdot as well?
  4. The answer is not the answer by Ubi_NL · · Score: 2

    For me, the content of the answer is part of what I want. I pay equal attention to the way the salesman is giving the answer too. If I have the feeling he is bullshitting his way into a sale I know I have to ask more complex questions.

    At least with robots you know in advance you are being bullshitted as they literally have no sense of ethics. For humans this requires effort and sometimes they slip up.

    --

    If an experiment works, something has gone wrong.
    1. Re:The answer is not the answer by Anonymous Coward · · Score: 5, Insightful

      Yes, but since the AI is not (or at least not yet) a culpable entity under the law. It means culpability falls on to BMW for anything the AI promises or says. So if it says yes you can drive the car from Alaska to Russia. BMW could be brought to court under the law for making false calms about it's car capabilities. Now, if a human where to say that you'd have to find some evidence to show that BMW had told it's salesmen or implied that they show make that calm. Otherwise, you could only go after the salesman for his actions.

  5. Lolwut by korgitser · · Score: 5, Funny

    without the hassle of having to pick up the phone

    How exactly am I supposed to use the app without picking up the phone?

    --
    FCKGW 09F9 42
  6. Re:good riddance by itsdapead · · Score: 2

    new cars are great but i dont know anyone stupid enough to buy one.

    Obviously some people do, or there wouldn't be any used cars. Let's raise a glass to those fearless folk who break in new cars for the good of the used-car-buying public.

    --
    In a survey of 100 programmers, 111111 thought that duck-typing was a good idea.
  7. Re:This is fine to save you from reading the bross by Sique · · Score: 2

    A 29er MTB is a mountain bike with 29 inch wheels. Actually, they have 28 inch wheel rims (as you find in racing bicycles), but because the tyres are so fat, the sales pitch calls them 29-inch wheels.

    --
    .sig: Sique *sigh*
  8. I see you are trying to buy an electric car. by tlambert · · Score: 5, Funny

    I see you are trying to buy an electric car.

    Do you want some help?

    (o) Take me to the Tesla web site
    ( ) Flounder around with this hunk of junk
         [ Cancel ]
      ___
    /   \\
    |    |
    @   @
    ||  ||  <--
    ||  ||
    |\\_/|
    \____/

  9. Re:Lower prices? by jythie · · Score: 4, Insightful

    At least until dealerships find a way to make cutting them out illegal, oh wait....

  10. Re:This is fine to save you from reading the bross by Joce640k · · Score: 2

    But will never be able to answer questions like: does a 29-er mtb fit the trunk without folding the back seats.

    Vajk

    No, but that's way better than lying to you by saying "Yes, of course, I do it all the time!"

    (which is what a human car salesman would do).

    --
    No sig today...
  11. I don't want anything from the sales___, except.. by RealGene · · Score: 2

    ..the amount of money it will take to put the keys in my hand.
    By the time I arrive at (or even call) the dealership, I have researched the car, know the invoice price for the model I want, and have picked out the color.
    The only opinions I want about the car are from the mechanics who work on them.

    It freaked out the last salesman I bought from when I said I didn't need to test drive the car.

    --
    Mission: To provide products that consume time and energy as entertainingly as permitted by the laws of thermodynamics.
  12. Oblig by Anonymous Coward · · Score: 3, Insightful

    "About 50% of the human race is middle-men and they don't take kindly to being eliminated."

  13. Redundant middlemen in the age of information by derfla8 · · Score: 2

    The majority of "sales people" these days are redundant middlemen who provide negative value to the customer. Anyone who wants to, can be armed with way more information than a salesperson these days and would make a much more informed decision on their own, versus the bias from sales people towards whatever incentives and inventory they are keeping in mind.

    Tesla is an example that breaks the mold, their sales people are very informed and are not there to push you into a particular model/options/upsells. In my interactions with Tesla salespeople, they are there to help you determine whether the vehicle is the right fit for your needs. If only all salesperson experiences were like this (including Realtors who are more interested in self-promotion than actually selling your home) then these middlemen would be less redundant.

  14. "Salesman"? by Konowl · · Score: 4, Interesting

    When was the last time you had to legitimately phone up a salesman to ask him a question anyways.

    Last car I bought I knew the invoice price ahead of time. I picked two dealerships in different cities, emailed them my offer. When they both responded, I took the cheaper response and emailed the other dealership. Rinse and repeat. When one stopped negotiating, I then went to a third dealership with the lowest price so far.

    In the end, I didn't even pick up the phone and talk to my salesman. I met him the day I picked up the car.