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Angry Customer Buys Promoted Tweets To Bash British Airways

An anonymous reader writes "After the airline lost his father's luggage (and presumably was less than helpful in resolving the issue), one man decided to use Twitter's self-serve ad platform to issue a warning to fellow travelers in the New York and UK markets. The tweets have gotten the attention not only of media outlets, but also of fellow airlines. A JetBlue executive even retweeted it. While companies use the platform to target customers, it's interesting to see it being turned around."

7 of 286 comments (clear)

  1. 4 hours to respond by schneidafunk · · Score: 5, Insightful

    Think about this, BA did not respond to this paid & highly public tweet until 4 hours later. If they are that bad at dealing with publicity, I imagine their customer service on a daily (semi-private) basis must be 10 times worse.

    --
    Some people die at 25 and aren't buried until 75. -Benjamin Franklin
    1. Re:4 hours to respond by alen · · Score: 5, Insightful

      he tweeted it 7:57pm. in england its the middle of the night
      in the US people are relaxing with families

      this will really turn me off from flying BA because they didn't respond to a tweet at night

  2. Re:Incoming by chrismcb · · Score: 5, Insightful

    every airline loses luggage and has rules on how much they will reimburse you

    Yes, but some airlines/airports lose luggage more often than others. And some airlines are more helpful than others when they do lose the luggage.

  3. Re:Incoming by Russ1642 · · Score: 4, Insightful

    So what? They all do it so it's ok? What's your point? They deserve every bit of bad press for losing luggage.

  4. Re:Incoming by 93+Escort+Wagon · · Score: 4, Insightful

    Yes, but some airlines/airports lose luggage more often than others. And some airlines are more helpful than others when they do lose the luggage.

    And some customers are real douchebags who take affront at everything and are unreasonable no matter how hard the agent is trying to help.

    Bottom line is - we don't know where the line is in this case. This guy may have a completely legitimate grievance, or he could be raising hell because BA wouldn't compensate him $500 a bag or give him 10,000 free travel miles. We just don't know.

    --
    #DeleteChrome
  5. Re:Incoming by Tom · · Score: 4, Insightful

    That doesn't mean that some companies aren't so egregiously bad at customer service that you wouldn't walk away from doing business with them.

    Exactly. The one thing you can always do is vote with your money.

    When the german Bahn AG (train company) was stupid to me about a 40ÂâÂdispute, I told them that in my business position I control a couple thousand Euros in travel budget going their way - or not. They blew me off, I told my secretary to always check alternatives and book them if they're the same or slightly more expensive from now on.

    When O2 was stupid to me about my (rather small) mobile contract, I told them they could be nice to me or I'd cancel my much larger phone and DSL contracts as well. They didn't listen, so I move all my business elsewhere. When I got the usualy retention call, I told them why.

    It is unlikely that your move will get as much attention and most likely it'll all get lost at the customer service level. I used #o2sucks on plenty of my FB postings while the above crap was going down, but I don't think it got very much attention.

    But someone has to start. And if you move your business away from the crap companies, they won't even notice. But if a thousand people like you do it, they'll start to notice. And if ten or a hundred thousand do it, they just might smarten up. And if they don't, they might go belly up and good riddance. But someone has to start, so be that someone.

    --
    Assorted stuff I do sometimes: Lemuria.org
  6. Re:Incoming by BrokenHalo · · Score: 4, Insightful

    The tweet shown with TFA simply says "Don't fly with British Airways. Their customer service is horrendous".

    Not only is this entirely plausible, on the basis of anecdotal evidence, but any attempt to sue him for libel for such an innocuous comment would be doomed to ignominious failure.

    He is perfectly at liberty to express his dissatisfaction with their service. If BA doesn't like it, they can always try pulling up their game.

    And for what it's worth, a shitlist is as just as useful as a recommendation. As every corporation knows, a satisfied customer might tell a couple of people, but a dissatisfied customer will tell at least ten.

    I used to maintain a shitlist (LG electronics goods are at the top), but now I check reviews before I buy. I'll sometimes accept one negative review in 10 as an outlier, but 3 or more is usually enough of a flag to tell me to look elsewhere.