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What Marketers Think They Know About You and What They Really Do

Posted by samzenpus on from the I-don't-even-know-you-anymore dept.

mattydread23 writes "Data broker Acxiom did something a little unusual this week. It launched a service that lets you see the data they've collected on you. CITEworld writer Ron Miller checked it out, and found it to be mostly laughably inaccurate. Among the things they got wrong included his religion, his interests, and the number of kids he has. But worst? It pegged him as a Windows user."

2 of 277 comments (clear)

  1. Re:Pegged as a Windows user!? by flyingfsck · · Score: 0, Flamebait

    Nope - *nothing* is worse than a born again Christian.

    --
    Excuse me, but please get off my Pennisetum Clandestinum, eh!
  2. Re:Pegged as a Windows user!? by Anonymous Coward · · Score: 0, Flamebait

    I've yet to witness any kind of Christian anywhere near as preachy as those atheism sermons that keep cropping up.