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What Marketers Think They Know About You and What They Really Do

Posted by samzenpus on from the I-don't-even-know-you-anymore dept.

mattydread23 writes "Data broker Acxiom did something a little unusual this week. It launched a service that lets you see the data they've collected on you. CITEworld writer Ron Miller checked it out, and found it to be mostly laughably inaccurate. Among the things they got wrong included his religion, his interests, and the number of kids he has. But worst? It pegged him as a Windows user."

2 of 277 comments (clear)

  1. Re:Seriously? by Intropy · · Score: 5, Funny

    Alright, here's what we know about you:

    Name, physical address, email address, and last four digits of your ssn.

    Gotcha!

  2. Re:Seriously? by Rob+the+Bold · · Score: 5, Funny

    And you are +1 gullible

    Incorrect. The word "gullible" is deprecated. It was removed from all dictionaries years ago. Look it up.

    What you're thinking of is not "+1 gullible", but "doubleplus ungood thinking".

    Never gets old. My sister pulled the old "you know the word "gullible" isn't in the dictionary" trick on a roommate long ago. Unlike you, roommate couldn't spell the word, attempted to look it up, failed, and declared "Oh my God, you're right!"

    --
    I am not a crackpot.