Slashdot Mirror

← Back to Stories (view on slashdot.org)

Apple Unveils iPhone 5C, iPhone 5S

Posted by Soulskill on from the only-24-letters-left-to-choose-from dept.

Nerval's Lobster writes "Apple unveiled the iPhone 5C and iPhone 5S today, which will replace the company's current iPhone 5. Apple CEO Tim Cook and other executives took to a stage in California to introduce both devices. The cheaper iPhone 5C features a plastic casing available in a variety of colors (green, blue, reddish-pink, yellow, white); Apple seems to have done its best to make the device look high quality, with the backing and sides molded of a single piece of plastic; on the hardware side of things, the iPhone 5C comes with a 4-inch Retina display, A6 processor, and 8-megapixel camera. The other new Apple design, the iPhone 5S, is the company's next-generation 'hero' device. While the iPhone 5 was a radical new design, the 5S is an iterative upgrade; on the outside, it looks pretty much the same as its predecessor (the new iPhone features a new color, gold, in addition to the 'traditional' black or white aluminum body). The iPhone 5S has an A7 chip built on 64-bit architecture (capable of running 32-bit and 64-bit apps), which is pretty speedy, to put it mildly. There's also the M7 'motion co-processor' which boosts the actions of the accelerometer, compass, and gyroscope—in theory, opening the door to more refined motion-related apps, such as ones devoted to exercise." The iPhone 5S also has a sensor built into the home button that will allow you to unlock the device with your fingerprint. Both new phone will be available for purchase on Friday, Sept. 20th. Apple announced that iOS 7 will be rolling out on Wednesday, Sept. 18th.

4 of 773 comments (clear)

  1. Jobs must be rolling in his grave... by rodrigoandrade · · Score: 5, Interesting

    First, Apple releases a tiny 7" tablet, against Jobs recommendation when he was alive. Now they come up with a cheap iPhone, further eroding Aple's premium image.

    What's next, sell iPhones at Walmart??

    1. Re:Jobs must be rolling in his grave... by tnk1 · · Score: 5, Interesting

      That's just the thing. Jobs did not want to be involved in the race to the bottom in terms of price. If they are going to cut expenses, they are not going to want to drop the price with it.

      Jobs wanted to make expensive phones that people would expect to pay a premium for. He left the problem of making it affordable to the cell companies who stepped in and subsidized it with contracts.

      Jobs wanted people to pay good money for his stuff. Part of that is *not* wanting to be compared to the latest effort from some other phone at the same price point. It starts becoming a real brutal game if you join the rest that way. If the 5C is priced with a larger field of phones, there is a higher chance that those other phones might happen upon a feature or design that can beat the 5C. If Apple stays with the high priced market, there are fewer competitors, AND they have more money from sales to keep pushing the envelope. To sell, they market features and an image, they do not market on price.

      I think his model, if you can do it, works. Becoming a commodity is the death knell for your company because relentlessly cutting costs creates a cost-cutting atmosphere. That sort of atmosphere inhibits creativity by both providing a lesser product, but also by making the company less inclined to spend more on talent and research. And in this day and age, that leads to not only your manufacturing going to China, but also your whole corporate model eventually being duplicated by overseas competitors. Cheap is something they can do a lot better than those of us who give our workers a better standard of living.

      I'm not going to say the 5C is a good or a bad idea, but I think that dropping price in and of itself, is not going to be as positive for a company as you might think. It can be a very short term sort of success.

  2. Re: Hand over your fingerprint! by Anonymous Coward · · Score: 5, Interesting

    Look at it from the NSA/FBI's point of view: they already have backdoor access to your phone's data, so the fingerprint scanner isn't about keeping Them out, but about securing biometric data from users voluntarily. If They tried to fingerprint or retina-scan a whole nation Themselves (like our troops do to occupied Afganistan and before in Iraq) there would be resistance; we only got away with it in Afghanistan and Iraq because we were an armed, occupying force. At home, they'll start integrating biometric scanners into cheap, gaudy (GOLD!) baubles so the Sheeple fingerprint themselves instead.

  3. Re:Fingerprint database, anyone? by ThatAblaze · · Score: 5, Interesting

    So, let me get this straight. Whenever a user gets arrested the police already take that user's fingerprint. Your phone is now locked with your fingerprint, so the police will no longer have to ask to unlock your phone? Merely by being arrested and owning an iPhone they could claim you have given them implied access to your phone.