Hulu "Kicking Back Into Action" Says CEO, Adding New Content
cagraham writes "While rival Netflix dominated the news this summer with original programming and content deals, the only news from Hulu was a July announcement that they might be sold off. Parent companies Disney, 21st Century Fox, and Comcast seem to have decided against that now, and acting CEO Andy Forssell says they're 'kicking back into action.' The main take is that they've signed an agreement with the BBC to add show like Sherlock, MI-5, and Doctor Who, although the deal isn't exclusive, and the shows are already on other streaming services."
Hulu can rot in hell.
I am so tired of seeing "not supported in your region" messages from US companies.
I do not fail; I succeed at finding out what does not work.
When they first came out, I was impressed. They were streaming programs and trying honestly to generate revenue. Instead of cramming ads down my throat, they tried to show them in innovative ways, as a sort of compromise to the ad-weary consumer. They would show two cars and let me pick an ad to watch. They would ask if I wanted to view all commercials first so I could watch the show uninterrupted.
And the commercials were short. I was optimistic about the way things were headed. I understand the need to make money. Hulu seemed to be sensitive to their audience.
Then, Hulu Plus came along. They basically said.. "Some of that free content is no longer free. You have to pay for it now. But, you still have to watch commercials". With that, I ceased all interaction with Hulu. About a year later, I decided that paying for some streaming content would be worthwhile, if I could watch it on my terms. I now gladly give Netflix my money for that. So long as they don't charge me twice by also showing ads, I will stick with them.
At $2 an episode, tv watching adds up quickly. I (and almost everyone I know) vastly prefer netflix's model. Just look at the lack of success of historic pay-per-view channels. Yeah, people will occasionally pay for it, but generally it's something people do very rarely (like once every few years).
Just last week I was sick with the flu for several days - so I loaded up the most recent seasons of Mad Men and Breaking Bad - binged on them while I was sick and couldn't really do anything else. There's no way in hell I would have done this with the pay-per-view model as I would have blown ~$20/day on it.