Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola

cagraham writes "According to consultancy firm Interbrand's latest 'Best Global Brands' report, Apple is now the world's most valuable brand, with an estimated worth of $98.4 billion. Since Interbrand began issuing the report in 2001, Coca-Cola has previously always claimed the top spot, but fell to third place this year, behind both Apple and Google. Tech companies now make up six of the top ten brands, but only 12 of the top 200. The report comes a week after Apple reported record sales numbers, moving 9 million iPhone 5s and 5Cs during their opening weekend."

Comments

But Apple is still DOOOOMED

[danaris]

I can't wait to hear how the pundits will spin this as yet more evidence that Apple is a has-been company. Probably something along the lines of, "See? Apple is nothing but a cult! This proves it, and thus they are propped up by the Apple-faithful, not real people," or maybe, "This shows that Apple has abandoned innovation to focus on profits." And then there's the old favourite, "This would never have happened while Steve Jobs was alive!"

If there is bad news about Apple, it means Apple's doomed.

If there is neutral news about Apple, it means Apple's doomed.

If there is amazingly fantastic news about Apple, it still means Apple's doomed.

Dan Aris

Re:Obligatory Steve Jobs quote

[Anonymous Coward]

Apple didn't invent the technologies that allow that nor did they develop the chips, algorithms, etc. that allow it. Fan boy.