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Apple Now the World's Most Valuable Brand, Knocks Off Coca-Cola
cagraham writes "According to consultancy firm Interbrand's latest 'Best Global Brands' report, Apple is now the world's most valuable brand, with an estimated worth of $98.4 billion. Since Interbrand began issuing the report in 2001, Coca-Cola has previously always claimed the top spot, but fell to third place this year, behind both Apple and Google. Tech companies now make up six of the top ten brands, but only 12 of the top 200. The report comes a week after Apple reported record sales numbers, moving 9 million iPhone 5s and 5Cs during their opening weekend."
Stock is trending down due to concerns over margins. Nothing to do with brand perception.
Soon they will replace Christianity as the #1 religion.
Giving apple credit for things they didn't do is pretty much the point of an apple fan.
There's many things that Apple might not have invented, but did nonetheless popularize.
I'm certainly not going to defend everything they've done as awesome -- but before the iPod came about, you probably couldn't explain to most people what an MP3 player was or why you'd want one.
And before the iPad came out, I doubt many people had ever even seen tablets because they were extremely specialized niche products. I know for a fact I'd never seen one, and you certainly couldn't walk into Best Buy and get one.
Apple hasn't made their money by inventing things in general, but in making a solid product with a really good user experience -- which in a few cases took the market by storm and established that there was widespread consumer demand. And I think that's what being valued here -- the brand recognition and awareness.
And in periodically having to work with stuff that has a terrible user experience, I wish more companies tried harder at that.
Lost at C:>. Found at C.