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Researchers Show How Easy It Is To Manipulate Online Opinions

jcatcw writes "A recent study shows that a single random up-vote, randomly chosen, created a herding behavior in ratings that resulted in a 25% increase in the ratings but the negative manipulation had no effect. An intuitive explanation for this asymmetry is that we tend to go along with the positive opinions of others, but we tend to be skeptical of the negative opinions of others, and so we go in and correct what we think is an injustice. The third major result was that these effects varied by topic. So in business and society, culture, politics, we found substantial susceptibility to positive herding, whereas in general news, economics, IT, we found no such herding effects in the positive or negative direction."

6 of 115 comments (clear)

  1. Re:OK by alphatel · · Score: 5, Funny

    +1

    --
    When the foot seeks the place of the head, the line is crossed. Know your place. Keep your place. Be a shoe.
  2. Re:OK by QRDeNameland · · Score: 4, Funny

    +1, begin Stampede.

    --
    Momentarily, the need for the construction of new light will no longer exist.
  3. Re:SubjectsInCommentsAreStupid by CryptDemon · · Score: 4, Funny

    Well you've commented, so now you're worthless to us all.

  4. Microsoft and SCO are Good! by Tablizer · · Score: 5, Funny

    just testing the theory...

  5. Re:obvious by pla · · Score: 3, Funny

    Since when is science objective? Fat cat climate scientists riding high on the tax payer grants don't do a damn thing objective!

    You have confused "idiots who can't grasp the math and instead accept Limbaugh's drivel as gospel" with "scientists". Easy mistake, apparently, since the majority of Americans make the same one.

  6. Re:I'll disprove this theory by mcgrew · · Score: 3, Funny

    I predict this post will be forgotten quickly and accomplish nothing

    This guy has balls of crystal, I tell you!