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Grocery Store "Smart Shelves" Will Identify Customers, Show Targeted Ads
cagraham writes "Snack company Mondelez International (maker of Oreos, Trident, Cadbury eggs) will introduce so-called 'smart shelves' into store checkout aisles beginning 2015. The shelves will use Microsoft's Kinect software, in addition to other tech, to identify shoppers age and sex, and will then use that info to deliver demographically tailored advertisements. The shelves will be able to track engagement, monitor how long customer's watch each ad, and offer discounts if a customer is considering a purchase (weight sensors will tell the machine if you pick up a product). Mondelez says the software will only use and collect aggregate data, and will not record any video or photos."
the condom section is going to go nuts....
You'll need a hoodie and a mask, though.
Likely not. Just wear a baseball cap with a bunch of IR emitting diodes on the brim. That will likely swamp any visual input and will look 'normal' to the unaided human eye.
Come on guys, techno up here. This is a challange. Rise to it.
Faster! Faster! Faster would be better!
Come on guys, techno up here. This is a challange. Rise to it.
I thought what I'd do was I'd pretend I was one of those deaf-mutes.
If I have been able to see further than others, it is because I bought a pair of binoculars.
Stereotypes are a crude biologically-formed statistical analysis, stored in cultural memory and transmitted through oral and theatrical tradition.
These systems will use a highly-refined statistical analysis, stored in The Cloud and transmitted through wired and wireless networks.
Both will ultimately determine that people who have spent time in Australia are more likely to buy iocaine powder than a Sicilian. The latter system will just be able to tell you exactly how much more likely.
You do not have a moral or legal right to do absolutely anything you want.
Will they also track the frequency at which people "accidentally" smash these things?