Grocery Store "Smart Shelves" Will Identify Customers, Show Targeted Ads

cagraham writes "Snack company Mondelez International (maker of Oreos, Trident, Cadbury eggs) will introduce so-called 'smart shelves' into store checkout aisles beginning 2015. The shelves will use Microsoft's Kinect software, in addition to other tech, to identify shoppers age and sex, and will then use that info to deliver demographically tailored advertisements. The shelves will be able to track engagement, monitor how long customer's watch each ad, and offer discounts if a customer is considering a purchase (weight sensors will tell the machine if you pick up a product). Mondelez says the software will only use and collect aggregate data, and will not record any video or photos."

Comments

Do not want

[PopeRatzo]

I don't need this kind of convenience. In fact, I don't even want this kind of convenience. Maybe I'm just a lot smarter than other people, but I have actually figured out how to choose which groceries to buy all on my own.

How bad does it have to get before people realize that no corporation is offering convenience because it loves us? How many times does someone have to run to use that "10% off" coupon for the box of cereal that is 15% smaller before they figure it out?

No, no corporate generosity for me, thanks.