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How PR Subverts Wikipedia
Daniel_Stuckey writes "We all know that Wikipedia can be subverted—it’s an inevitability of an open platform that some people will seek to abuse it, whether to gain some advantage or just for a laugh. Fortunately, the Wikipedia community has strong mechanisms in place to deal with this, from the famous cry of [citation needed] to the rigorous checks and standards put in place by its hierarchy of editors and admins. In recent months though, Insiders have encountered something altogether more worrying: a concerted attack on the very fabric of Wikipedia by PR companies that have subverted the online encyclopedia's editing hierarchy to alter articles on a massive scale—perhaps tens of thousands of them. Wikipedia is the world's most popular source of cultural, historical, and scientific knowledge—if their fears are correct, its all-important credibility could be on the line... Adam Masonbrink, a founder and Vice-President of Sales at Wiki-PR, boasts of new clients including Priceline and Viacom. Viacom didn't respond ... but Priceline — a NASDAQ listed firm with over 5,000 employees and William Shatner as their official spokesman — did. Sadly, Priceline didn't choose to respond to us via Captain Kirk; instead Leslie Cafferty, vice president of corporate communications and public relations, admitted, 'We are using them to help us get all of our brands a presence because I don't have the resources internally to otherwise manage.'"
Fortunately, the Wikipedia community has strong mechanisms in place to deal with this, from the famous cry of [citation needed] to the rigorous checks and standards put in place by its hierarchy of editors and admins.
[citation needed]
Yeah, let's have a Congress of elected representatives who can sit down as reasonable men and women and make collective decisions on important policy issues! Kind of like the model of...
Oh wait.
See, Wikipedia started like that, too. But very soon, our Internet Congress would be populated by corporate fucktards, and not long afterwards, anybody with a clue would be outnumbered and banned from the internet. Also, any mechanism that you create to ban folks from the internet will be used for governments for censorship. Great intention you've got, but that road leads straight to hell.
There is no point placing any stock in [citation needed]; these are PR companies. If someone challenges what they are adding to wikipedia with citation requests they will issue a press release, get questionable "newspapers" (i.e. trade papers, promotional puff periodicals etc.) to pick up the press release (normally it is verbatim) and then back slam that on the wikipedia text as a citation. A lovely circular piece of work that ensures the promotion continues.
One way to minimise their PR efforts is to create significant Streisand effects on their work. But some PR companies are so desperate that they would probably even be delighted with that.
https://www.wiki-pr.com/services/
The most outrageous part of this is that Wiki-PR claims to have Wikipedia admins on their staff, not just normal editors. There is one, and only one response to this - find out who they are and remove their admin status immediately.
Als, some excerpts, as this stuff has to be seen to be believed:
"We respect the community and its rules against promoting and advertising." - Claims the advertising agency whose following services completely revolve around image management and promotion of corporate interests.
"Don't get caught in a PR debacle by editing your own page." - As if having an advertising firm editing it for you through a network of paid-for eds/admins looks any less corrupt and underhanded.
"We've built technology to manage your page 24 hours a day, 365 days a year." - Blatantly working against the Wikipedia rule against asserting page ownership.
"That means you need not worry about anyone tarnishing your image - be it personal, political, or corporate." - Possibly the worst admission, goodbye balanced articles, goodbye controversy sections, hello censorship and whitewashed articles.
Though the abuse of an open platform for informing the public is to be expected, what is surprising is how blatantly these people are advertising their corruption of Wikipedia.
This is a terrible idea! You just read an article about PR firms editing articles about science & history. Facts are the least democratic things of all!
Do you want people to vote on science? How many people think Relativity is just E=mc^2? They ignore all the import aspects about it. If there wasn't a maximum speed (speed of light), then kinetic energy (KE=mv^2) would go to infinity and create unlimited energy.
Do you want people to vote on History? Well, they did, and the Holocaust only killed Jews. The other 5 million killed for handicaps, homosexuality, and others don't count. There were even 3 more genocides in the 20th century alone: Pol Pot's Cambodia (the educated), Serbia (muslims), & Rwanda.
I don't want popular opinion to warp reality anymore!
As a long time marketer I can assure you that we ruin everything. email spam, ugly banner ads, interstitials, SEO manipulation, retargeting, on and on. We do it because it works. Even paid twitter followers work. Robocalls work. Blatant sex works (works really well). When Congress gets involved all that happens is we have to pay lobbyists to make sure we can get around any laws or regulations. When we find ways to make you aware of our clients or their products, when we find ways to make you like us, when we find ways to make you engage with us, even if the response is a very low percent, we will do it.
Stop me before I annoy you again.
https://en.wikipedia.org/wiki/Wiki-PR
"this article may meet Wikipedia's criteria for speedy deletion"
Lets all make an effort to not only keep the Wiki-PR article, but to include any *FACTS* we find that show what Adam is up to.
https://en.wikipedia.org/wiki/Conflict-of-interest_editing_on_Wikipedia
You really need to see who it is trying to get the articles changed, some of the biggest criminals around.
Adam "anything for a dollar" Masonbrink
“We write it. We manage it. You never worry about Wikipedia again.“
Really?
What were they worried about the truth?
So Adam wants to cash in on subverting one of greatest assets on the Inet.
Show him how you feel about that.
"If any question why we died, Tell them because our fathers lied."
https://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2013-10-09/News_and_notes
As one disgruntled Wiki-PR employee is reported as writing: "The warning flag was when I was told not to mention Elance or work for hire." Those who work for Wiki-PR have indeed gone to extensive lengths to hide their activities on Wikipedia. This has included altering their habitual behavioral patterns, frequently changing their IP addresses (apparently to avoid being caught by the "checkuser" tool), and bypassing the normal gatekeeping process by which editors police new submissions to the English Wikipedia. One practice appears to exploit a loophole by creating a new page as a user subpage before moving it into the mainspace, where Wikipedia's regular articles are located. This "bug" was actually first reported in 2007 with the prescient warning: "creating articles in userspace before moving them into mainspace seems to me a sneaky way of avoiding scrutiny from newpage patrollers." Checkuser has also been sidestepped through the company's use of remote and freelance employees, who can operate from a large number of IP ranges.
"If any question why we died, Tell them because our fathers lied."