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Wikipedia Actively Battling PR Sockpuppets

Nerval's Lobster writes "Over the weekend we discussed news that PR firms have been selling their ability to modify Wikipedia entries to help clients clean up their image. Now, the Wikimedia Foundation's executive director has confirmed that Wikipedia editors are actively engaged in a wide-ranging battle against those PR firms. Over the past couple weeks, those editors have isolated several hundred user accounts linked to people 'paid to write articles on Wikipedia promoting organizations or products,' according to Sue Gardner. Those users' accounts violate Wikipedia's guidelines, 'including prohibitions against sockpuppetry and undisclosed conflicts of interest.' Some 250 suspicious user accounts have already been nuked. Correcting biased text is a thankless job for those Wikipedia editors — the literary-world equivalent of killing endless hordes of zombies approaching your protective fence. But that job gets even harder when a PR agency deploys dozens, or even hundreds of writers to systematically adjust clients' Wikipedia pages."

31 of 166 comments (clear)

  1. Wikipedia is an MMO by mythosaz · · Score: 5, Interesting
    1. Re:Wikipedia is an MMO by mythosaz · · Score: 3, Insightful

      Seriously though, Wikipedia - the online encyclopedia - is an MMO as well.

      Thousands of grinding edits, all of which are likely to be undone by griefing mid-level "players" are necessary to be taken seriously enough to rise though the levels. ...and if you get too infamous, a GM will ban you.

    2. Re:Wikipedia is an MMO by Moryath · · Score: 5, Insightful

      No kidding. So many burnt-up, cynical admins who think that they can just do what they want and abuse people - because they pretty much can. Look at the way Toddst1 treats people as a great example of how crappy Wikipedia culture really is.

      Every time I see a story about Wikipedia, I remember this from years ago. And I chuckle, because that corrupt place hasn't changed one bit since. They have a new crop of Essjays now, and the Durova List behavior is alive and well too.

  2. Thankless. Well let me be the first to say by deathcloset · · Score: 5, Interesting

    Thank you!

    1. Re:Thankless. Well let me be the first to say by Cryacin · · Score: 4, Funny

      Give you thanks by donating to the next Jimmy Wales appeal! Who could resist that face?

      --
      Science advances one funeral at a time- Max Planck
    2. Re:Thankless. Well let me be the first to say by deathcloset · · Score: 4, Funny
      Who can resist that stare!?

      So personal. So appealing.

      "Jimmy, here's 20 bucks man. No, just keep it dude. I'll check out your cool homepage later."

      He's like that cool friend who rarely asks for anything, and when he does you totally don't mind hooking him up. His car is totally old and beat-up and has taco bell wrappers in the back seat but everyone loves riding to shows in it. And....

      The analogy goes further but I'll leave it there.

  3. A pox on all PR/marketing firms by Anonymous Coward · · Score: 5, Insightful

    Is there anything at all that advertising and marketing firms can't turn to shit? Anything?

    I say name 'em and shame 'em. Where is a list of companies and people that have hired a PR firm to manage Wikipedia articles? Once I know, I'll never deal with them.

    1. Re:A pox on all PR/marketing firms by cas2000 · · Score: 4, Informative

      Cease and Desist orders for violating the terms of service would be more effective than just naming and shaming - although that's useful/satisfying too.

      also, accessing computer systems without proper authorisation is a criminal offense, not just a civil liability - so evidence can be handed over to the police for prosecution.

  4. Microsoft have been doing this since 2007 by tuppe666 · · Score: 5, Interesting

    To show there is nothing new under the sun...ironically from the wikipedia entry "On January 24, 2007, Rick Jelliffe made claim on his blog that a Microsoft employee offered to pay him to make corrections in Wikipedia articles concerning Office Open XML" http://en.wikipedia.org/wiki/Criticism_of_Microsoft

  5. 3 domains of verifiability by deathcloset · · Score: 5, Interesting
    I wonder what articles have been targeted? (maybe a comment posted concurrently with my composition will list them).

    To speculate - I've noticed that articles on wikipedia fall into the three broad categories, unsurpisingly the same as those of nouns: 1) people, 2) places, 3) things.

    3) "Things" articles are the 'simplest' to disentangle or find the truth of because "things" include works of art, mathematics, science and physical objects. It's easy to tell a lie when an article says that the hit song, "I feel good" is written by Mozart, or when an article claims gravity makes things fall up. These claims are relatively easy to test or refute. The problem with these types of articles is they may require some real expertise (especially philosophical and mathematical articles) to verify - but that is also their virtue

    2) "Places" articles (which include 'historical events') become more difficult because often these places do not exist any more, or the events usually have already happened, usually a really long time ago. These articles suffer the classic problems of history multiplied by the power of the internet.

    1) "People" articles. These articles are rife with arguments over what actions events in a person's life are significant, and what elements of those actions are significant. The words chosen to describe a person can make all the difference - he was a "Great Leader" or he was a "Good Leader" - which one best describes Hitler*?

    So I would venture that this firm has targeted articles in categories 1 and 2, although I guess there maybe product articles in category 3 which could be gainfully modified.

    Ah the truth of things. And the relative truth of places and people ;)

    *you graciously forgive this overused example.

    1. Re:3 domains of verifiability by icebike · · Score: 5, Interesting

      If you read some press stories about the sock puppet companies they are mostly targeting products or corporations, attempting to manage commercial reputation.

      In truth, this is not always unwarranted. When someone writes about the rash of Brakes failures on Toyota vehicles, the company ought to be able to have a clearly labeled Official Response position, rather than having them feel forced to resort to sockpuppetry to get some actual facts, or corporate nattering as the case may be, across.

      Having policies in place that forbid official statements just begs for sockpuppet tactics. There have been cases where authors of books had their remarks removed because they were not considered a credible source for information about their own books.

      Furthermore, it would seem that as long as the sockpuppet was indicated, in a foot note, as a paid source of a product or company, that fact alone should make the posting more official and credible rather than less so. Who is more authoritative on the capabilities of a product than the manufacturer? Some random user perhaps?

      --
      Sig Battery depleted. Reverting to safe mode.
    2. Re:3 domains of verifiability by Maury+Markowitz · · Score: 4, Interesting

      > Having policies in place that forbid official statements just begs for sock puppet tactics

      And if such a thing existed, you might have an argument worth considering.

      But as no such thing exists, and anyone can insert any statement from any source *as long as it is independent* then I don't see what you're caterwauling about.

      Using the example in the previous post, if Toyota wants to refute claims of sudden acceleration in the Wiki, all they have to do is publish an article on the topic in a major source - say the Wall Street Journal or IEEE Spectrum. Such an event will quickly result in the information being included in the article, as well as also informing many people that wouldn't have seen it otherwise.

      A lot of these complaints boil down to "well I don't think you should have to have a 3rd party reference". That's just laziness. If the topic in question isn't interesting enough to warrant such publication, then there's probably nothing worth complaining about in the first place. YMMV, because if it's about *you* then it's hyper-focused. But just because you find something important doesn't mean anyone else will, and that's the *whole point* of the wiki's policy,

  6. I'm seeing this more on the biography side by Animats · · Score: 4, Interesting

    Some of the paid PR I've seen recently has been on biographies of living persons, especially rich ones. Lots of happy talk about their charitable work and affiliations gets put in. Stuff about their career failures, lawsuits, and criminal history gets taken out. This is tougher to fight, because Wikipedia has a "biography of living persons" policy which discourages negative comments for anything short of a felony conviction. (Even after a felony conviction, sometimes.)

    On the product and business side, though, pushing back against paid editing usually works.

    1. Re:I'm seeing this more on the biography side by ebno-10db · · Score: 4, Funny

      Wikipedia has a "biography of living persons" policy

      Sometimes the solution is right in front of you.

  7. Wikimedia could copy StackOverflow's process by rgbe · · Score: 3, Interesting

    We all know how StackOverflow works. You can always ask or answer a question, but other privileges are based on your reputation. Reputation is only gained by creating good questions and answers. It takes work to get a good reputation on StackOverflow.

    I actually don't know what Wikimedia has in place, but it could implement a similar reputation based approach as StackOverflow. Of course the algorithm and mechanism would be different since Wikipedia is not a Q&A site.

    To make things even harder, they could implement a reputation killer. For example: if user A improved the score of user B, then user B gets nuked because they are one of these PR firms, then user A should suffer a major reputation dive.

    While I'm at it... Instead of Wikipedia begging for money once a year, they could implement a wikipedia.com site which has some light advertising. By default all users go to wikipedia.org, but for those who want can manually redirect to wikipedia.com. I would be glad to support such a system.

    1. Re:Wikimedia could copy StackOverflow's process by Microlith · · Score: 4, Insightful

      I don't think StackOverflow's solution applies very well to Wikipedia. Hell Wikipedia's solution doesn't apply well to Wikipedia, where you have people knowledgeable in fields being overruled by editors utterly unfamiliar with the subject. The problem with implementing any new system is converting anyone already in the system appropriately and how to prevent new users from being discouraged.

      Instead of Wikipedia begging for money once a year, they could implement a wikipedia.com site which has some light advertising. By default all users go to wikipedia.org, but for those who want can manually redirect to wikipedia.com. I would be glad to support such a system.

      No advertiser will move to advertise on a site that users won't see unless they explicitly go to it. I'd rather Wikipedia stick with the begging, much like NPR it lets them maintain a degree of independence from corporations who do shit like this.

    2. Re:Wikimedia could copy StackOverflow's process by vux984 · · Score: 3, Interesting

      We all know how StackOverflow works. You can always ask or answer a question, but other privileges are based on your reputation.

      I'd hardly call that a model, it rapidly becomes as annoying as expert sex change.

      Half the questions are stuffed with meta bickering about the "rules", who should get reputation, who shouldn't, disputes over whether the question is too much like some other question, a bunch of asshats duplicating and expanding on the same answer while trying to out-answer it to game the system for reputation.

      I think my least favorite though is "not constructive". Yes, yes, it doesn't' have a definitive answer, but the ensuing discussion is generally pretty enlightening, and should be encouraged. And most of the real "hard" programming stuff falls into that category. (How to name things well for example (be it classes, database tables, interfaces, etc...)

      No, actually that's wrong, my least favorite thing about stackoverflow is shitty hacks being up-voted. The C stuff about strcpy strncpy, or snprintf vs _snprintf vs sprintf_s etc is full of just really piss poor advice as a for instance. There's good info mixed in, but the bad never goes away and some of its rated really high.

      If wikipedia followed stackoverflows model, every article would be 50 pages long of competing articles, voted up and down by

    3. Re:Wikimedia could copy StackOverflow's process by mutantSushi · · Score: 3, Interesting

      The outcome of that would be PR firms would just have their sockpuppets build up a history of 'good editing' so that their PR-shill edits will not be challenged. Alot of that can be done by automated means, e.g. scanning articles for generic grammar issues, minimal human input to verify it makes sense, and you can have a large number of 'good editing' events build up.

  8. Re:Wow, I'm going through this now.... by cas2000 · · Score: 3, Informative

    A local newspaper owner runs ads for prostitutes in his magazine.

    it might be sleazy, but prostituion is a legal service - there's no reason why it shouldn't be advertised (with restrictions on appropriate style and location of advertising, of course).

    presumably, his magazine is for adults and the readers know what it's about?

    He also has a site (backpage.com) that has been accused by a local DA of being a conduit for child prostitution.

    being accused of child prostitution is not the same thing as being guilty of it. if he's arrested, charged, and found guilty in court, then he should be sent to jail. if not, the accusation shouldn't be used as a stick to beat him with.

  9. Re:Wow, I'm going through this now.... by pavon · · Score: 3, Interesting

    Dude, they reverted your posts because what you posted was flat-out wrong, not because they are shills. You stated that Dan Pulcrano owns backpage.com, but he doesn't own it, operate it, or have any direct control over what goes on it. His newspaper does business with it, but that is a far cry from what you actually posted.

  10. Re:Free Market by ebno-10db · · Score: 5, Funny

    The free market has determined that your organs are worth more than you as a whole.

  11. What's the big deal? by jodido · · Score: 3, Insightful

    Anyone who takes Wikipedia's word for anything without another source deserves whatever they get, and this is not due to the growth of sockpuppets. It's always been true. A teacher I know tells her students that to cite Wikipedia "is like telling me you saw it written on a bathroom wall at the bus depot."

  12. Totally different suggestion... by gnasher719 · · Score: 4, Interesting

    Why not make it official? Let's say politician X doesn't like the article written about him. Let him add a section _under his own name_ where he says what the truth is according to himself. Obviously the reader would know that this part wouldn't be unbiased.

    On the other hand, there was the case of a German politician where Wikipedia got the name wrong - and wouldn't accept his statement what the correct name is. So it would be really good if that person could add a paragraph saying "these Wikidiots got my name wrong, and here's the correct name..."

  13. Re:Wow, I'm going through this now.... by ArbitraryName · · Score: 4, Informative

    He also has a site (backpage.com)

    Your edit was reverted because it was factually incorrect as demonstrated by your own links. Backpage.com is owned by Village Voice Media. Dan Pulcrano has no ownership interest in VVM or Backpage. It looks like Backpage pays for a link from the metroactive.com website but that's about the extent of it.

  14. Re:isn't Wikipedia more like a hippie commune? by geekoid · · Score: 4, Insightful

    Wow in one post you showed us that you don't understand the free market, communes, or wikipedia.

    well done.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  15. Re:Wow, I'm going through this now.... by Nemyst · · Score: 4, Informative

    Wait, what? Pornography is very much legal, but prostitution is illegal in all but one state: Nevada. Considering the GP is speaking of a man operating in California, he was acting illegally, assuming he is indeed guilty.

    You're either confusing words or countries here. How the hell was this modded Informative in the first place?

  16. some sympathy by globaljustin · · Score: 4, Insightful

    I kind of feel bad for Jimmy Wales...it seems like he's been in waaay over his head ever since I first read an interview....

    He was the lesser tech of the two who started wikipedia, and he kind of screwed his partner a bit...

    But...what major online company doesn't have a story like that in its history? Not an excuse but puts it in context...

    Wikipedia is awesome. The internet would suck without it.

    Wikipedia has never had ads or attempted to become a pay service in any way...in that way Jimmy Wales is a saint

    I know Jimmy Wales seems like a cheesey step-dad used-car-salesman type but he's capable of learning and improving...

    Credit him for keeping wikipedia open...

    --
    Thank you Dave Raggett
  17. Re:Wow, I'm going through this now.... by Fjandr · · Score: 4, Informative

    There's an entire world outside the US.

  18. Illegal use of computer resources by msobkow · · Score: 4, Informative

    If someone cracks into a system, they get charged with illegal use of computer resources. if someone violates the EULA for a website, they can be similarly charged.

    I see no reason why these PR firms couldn't therefore be charged with similar violations in court.

    --
    I do not fail; I succeed at finding out what does not work.
  19. First sock-puppets and then the OCD admins by EmperorOfCanada · · Score: 4, Interesting

    There are episode by episode breakdowns of crappy TV shows but then you will get some interesting scientist who's entry is deleted for some reason such as relevance.

    Then you get admins who "own" an article. So the new census will come out and someone will update the population of a city to reflect the new census and even cite the new census; but 5 minutes later the old numbers are back and the citation gone.

    Then you get excellent articles filled with excellent information but some OCD twerp is threatening to delete it due to formatting issues.

    Lastly you get the show off types. This is at its worst in mathematics. There is almost zero educational value in many of the mathematics related articles. The mathematics are perfect but instead of making things clear they use the most esoteric terminology/symbology. So 2+2=4 will become something like:
    Using a Yungra transform you can compute that the Dirac set of {1, 1} when concatenated with the set Ramublablajan set {1,1} (each of which represents the empty set {0}) will have a resultant set of the Miller-Shiefler Series {1, 1, {0}, 1}.

    An example of a complicated thing being made simple would be the article on RSA. The example math they use could be done using a pen and paper. Most Wiki Admins and editors would seem to despise this sort of simplicity and instead would probably rewrite the entire (excellent) article as a single formula that concisely sums up RSA. I personally prefer the sing-along version that is there now.

  20. Re:Wikipedia editors? by Teancum · · Score: 4, Interesting

    I take it that you've never maintained any sort of wiki for more than a few minutes. I dare you to start your own wiki on any topic of your own choosing and try as you might to keep the cruft off of it. Use your own definition of cruft as well, but penis enlargment pill links thrown into the middle of a discussion of Princess Leia might easily fall into most typical definitions I can imagine. Going to a place like wikia.com is one way to start your own wiki, although other wiki hosting services are plentiful.

    After awhile, you will find that random nonsense and pure junk is the rule rather than the exception, and for high profile wikis like Wikipedia really get some absurd junk. For those poor souls who make a hobby of diving into the sewer of recent changes and the new page patrol, it is just freaking amazing that they don't simply say "screw it" and reject everything.

    There are reasons why the Wikipedia social structure is the way that it is. Admittedly it could certainly be improved and there are some real asshats and jerks that make putting edits onto Wikipedia sort of a pain in the behind. None the less, it is possible for anybody to edit Wikipedia and to get the edits to stick as generally permanent content. It just takes more than a few seconds to get that to happen.