Google Testing Banner Ads On Select Search Results

Posted by timothy on Thursday October 24, 2013 @05:32AM from the you-must-have-enough-advertisees dept.

cagraham writes "Google promised in 2005 to never "ever" put banner ads on their search results, but that appears to be changing. The company confirmed to SearchEngineLand that it is running a "small experiment" involving large-scale banners on searches for Southwest Airlines, Virgin Atlantic, and Crate&Barrel, among others. The ads are being shown in less than 5% of searches, and only in the US, for now. Interestingly enough, the Google exec who wrote the no banner ads promise was Marissa Mayer, now CEO of Yahoo."

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RIP Google, 2014? by xtal · 2013-10-24 05:33 · Score: 4, Informative

On the upside, banner ads will be pretty easy to target to make never appear with plugins.

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..don't panic
1. Re:RIP Google, 2014? by pmontra · 2013-10-24 06:03 · Score: 5, Informative
  
  It seems there are many Geeks around. Adblock usage was 9.2% overall in US and Europe in 2012. See this PDF link for details. Well, maybe there aren't so many geeks but they install Adblock on the computers of friends.