Slashdot Mirror

← Back to Stories (view on slashdot.org)

Google Testing Banner Ads On Select Search Results

Posted by timothy on from the you-must-have-enough-advertisees dept.

cagraham writes "Google promised in 2005 to never "ever" put banner ads on their search results, but that appears to be changing. The company confirmed to SearchEngineLand that it is running a "small experiment" involving large-scale banners on searches for Southwest Airlines, Virgin Atlantic, and Crate&Barrel, among others. The ads are being shown in less than 5% of searches, and only in the US, for now. Interestingly enough, the Google exec who wrote the no banner ads promise was Marissa Mayer, now CEO of Yahoo."

2 of 185 comments (clear)

  1. Re:That doesn't make any sense by frinkster · · Score: 4, Interesting

    The linked article has a follow-on FAQ that you can click over to. That answers the question.

    It's protection money. If Southwest Airlines buys the ad, Google won't put other advertising up. If they don't, any other advertiser is welcome to pay Google money to put up a text ad above the search result.

  2. Re:RIP Google, 2014? by Lumpy · · Score: 4, Interesting

    I install it on every single computer I touch. Adblock also reduces virus infection vectors drastically as there are a lot of ad's that are virus or malware vectors.

    I know I can account for over 100 installs of adblock plus on people's computers.

    --
    Do not look at laser with remaining good eye.