Facebook Testing Screen-Tracking Software For Users

Posted by timothy on Wednesday October 30, 2013 @06:04AM from the happy-pre-hallowe'en dept.

cagraham writes "Facebook is currently testing software that would track user's cursor movements, as well as monitor how often a user's newsfeed was visible on their mobile phone, according to the Wall Street Journal. The additional data from such tracking would potentially let Facebook raise their ad prices, as they could deliver even more information about user's on-site behavior to advertisers, such as how long users hovered over specific ads. In order to analyze the extra data, Facebook will utilize a custom version of Hadoop."

2 of 115 comments (clear)

Min score:

Reason:

Sort:

The product... by mythosaz · 2013-10-30 06:06 · Score: 5, Informative

Remember folks, you're not the customer, you're the product.
Stop Complaining if you have a FB Account by EMG+at+MU · 2013-10-30 06:26 · Score: 2, Informative

FaceBook asked the world to raise your hand if you are ok with them using all of your information and habits to get you to click on ads, and every FB account was a hand raised. Even if you only use it to "stay in touch with family and close friends", "I never click ads", "I run AdBlockPlus" ect... You are a number they use to get more money.