Microsoft To Can Skype API; Third-Party Products Will Not Work
Mark Gibbs writes "If you've recently fired up Skype you may have noticed a dialog box with a warning appear briefly (at least on OS X) then vanish. If you're fast enough to catch it you'll find that it's warning you that some application you're using that works with Skype will stop working in December, 2013. This applies to all sorts of software supporting headsets, cameras, ... you name it."
Except to a lot of people, they don't realize it's a brand. To the non-tech savvy, there's no difference between a branded service (like Skype or Twitter) vs. an open service (like email). Notice the GP mentioned old people going into Best Buy and asking for the tools to "Skype" not the tools to "video chat on the web".
All they know is that there's some kind of thing you can do on computers, and they want to make sure they can do that thing with the people on the other end that are important to them. They don't know (or care about) the difference between a proprietary toolchain vs. an open one.
I'm out of my mind right now, but feel free to leave a message.....