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Mozilla Backtracks On Third-Party Cookie Blocking
An anonymous reader writes "Remember when Mozilla announced that it would soon block third-party cookies by default? Not so fast. According to a new behind-the-scenes report in the San Francisco Chronicle, 'it's not clear when it will happen — or if it will at all.' Mozilla's leadership is apparently no longer committed to the feature, and the related Cookie Clearinghouse collaboration is delayed well into 2014. Who's to blame? According to Dan Auerbach, Staff Technologist at the Electronic Frontier Foundation, 'The ad industry has a ton of people, basically lobbyists, who spent a lot of time trying to convince Mozilla this was bad for the economy... I think they were somewhat successful.' Not a good showing for the purportedly pro-user organization."
"Disclaimer: I work for an ad company."
Stop breathing. Seriously. You're wasting oxygen that something more useful, like a cockroach, could be breathing.
"Fearing the loss of third party cookies (which IMO is not that much of a privacy issue)"
Your opinion is not relevant.
"ad companies were forced to develop alternative methods to track people."
No. No one is forcing you to track people, full stop. It's a matter of choosing to be evil.
"Granted, it is not as effective (in the same scope) as third party cookies, but the added benefit of being able to track users across devices - if approximately - gives then an edge over the old methods"
It's less effective for now and breaking it completely will be the next item on the agenda of whitehats worldwide.
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