Box CEO Talks European Plans, Warns About Meeting BlackBerry's Fate

mattydread23 writes "Earlier this week in London, Box CEO Aaron Levie gave other enterprise software companies a warning: If they continue to ignore what users want and how they work, they could easily end up like BlackBerry. The shift to cloud computing makes easy for companies to abandon you: 'This shift means the onus more than ever is on the vendor. If we don't stay competitive, if we don't build whatever that that next thing is the user wants to do and build it in as simple a way as they expect from the consumer tools they are using, then we will get swapped out.'"

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what is "Box"

[Gravis Zero]

Box Inc. is an online file sharing and cloud content management service for businesses. The company adopted a freemium business model, and provides up to 10 GB of free storage for personal accounts.

it seems like articles have started assuming we know what every product and corporation is and does.