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Box CEO Talks European Plans, Warns About Meeting BlackBerry's Fate

Posted by ryuzaki0 on from the take-heed dept.

mattydread23 writes "Earlier this week in London, Box CEO Aaron Levie gave other enterprise software companies a warning: If they continue to ignore what users want and how they work, they could easily end up like BlackBerry. The shift to cloud computing makes easy for companies to abandon you: 'This shift means the onus more than ever is on the vendor. If we don't stay competitive, if we don't build whatever that that next thing is the user wants to do and build it in as simple a way as they expect from the consumer tools they are using, then we will get swapped out.'"

6 of 44 comments (clear)

  1. Not like Blackberry by Spy+Handler · · Score: 2

    because most people have heard of Blackberry and know what it is.

  2. what is "Box" by Gravis+Zero · · Score: 3, Informative

    Box Inc. is an online file sharing and cloud content management service for businesses. The company adopted a freemium business model, and provides up to 10 GB of free storage for personal accounts.

    it seems like articles have started assuming we know what every product and corporation is and does.

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    Anons need not reply. Questions end with a question mark.
    1. Re:what is "Box" by rodrigoandrade · · Score: 2

      In addition to that, it's no wonder they're going under (hey, it rhymed). Box offers NOTHING that Dropbox or Google Drive already do, and do it better.

  3. Re:Not necessarily true ... by Taco+Cowboy · · Score: 2

    Microsoft was the first ever company to produce an OS, or where there companies before that went bust despite at one point being market leader?
    Similar for the other companies you name.

    Before Microsoft there were many companies producing OS, such as CP/M, Atari-TOS, and so on.

    Most of those firms went bust because the computer platforms that their OS ran on no longer exist.

    And then there were competitors such as IBM - which shot themselves in the foot once too many times (much more than Microsoft did to their own feet).

    Even Facebook and Google will one day be a thing of the past.

    I agree that nothing will last forever.

    IBM was one time the almighty of all things technology, and look where are they now ?

    But my point being, as long as your product is THE ONLY ONE IN THE MARKET, and as long as the market still exists, you have nothing to worry about.

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  4. Re:Not necessarily true ... by clickclickdrone · · Score: 3, Interesting

    >IBM was one time the almighty of all things technology, and look where are they now ?
    2012 Net income $17.6bn on $104.5bn sales. Not that shabby.

    --
    I want a list of atrocities done in your name - Recoil
  5. Boxes by NoImNotNineVolt · · Score: 2

    I would have thought that with the rise of online shopping, boxes would be in greater demand now than ever, what with all the shipping and stuff.

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    Chuuch. Preach. Tabernacle.