Google Starts Tracking Retail Store Visits On Android and iOS

recoiledsnake writes with news of Google tracking a bit more of your life. From the article: "Google is beta-testing a program that uses smartphone location data to determine when consumers visit stores, according to agency executives briefed on the program by Google employees. Google then connects these store visits to Google searches conducted on smartphones. If someone conducts a Google mobile search for 'screwdrivers,' for instance, a local hardware store could bid to have its store listing served to that user. By pairing that person's location data with its database of store listings, Google can see if the person who saw that ad subsequently visited the store.It is easiest for Google to conduct this passive location tracking on Android users, since Google has embedded location tracking into the software. Once Android users opt in to location services, Google starts collecting their location data as continuously as technologically possible."

Comments

Re:surprised, yet not surprised.

[BasilBrush]

Don't use the Google apps, and it's not an issue. And by the way, this is is true for BOTH Android and iOS. Google apps will report your location the same amount and the same way, whichever phone you are using.

I'm afraid you're missing the fact that when Google, does apps for iOS, they need to stay within the app review guidelines, including on privacy issues. Which excludes lots of bad behaviour. On Android, Google are free to do whatever they want, within the law.

You claim there is no difference, but that's a big one.