Google Starts Tracking Retail Store Visits On Android and iOS

recoiledsnake writes with news of Google tracking a bit more of your life. From the article: "Google is beta-testing a program that uses smartphone location data to determine when consumers visit stores, according to agency executives briefed on the program by Google employees. Google then connects these store visits to Google searches conducted on smartphones. If someone conducts a Google mobile search for 'screwdrivers,' for instance, a local hardware store could bid to have its store listing served to that user. By pairing that person's location data with its database of store listings, Google can see if the person who saw that ad subsequently visited the store.It is easiest for Google to conduct this passive location tracking on Android users, since Google has embedded location tracking into the software. Once Android users opt in to location services, Google starts collecting their location data as continuously as technologically possible."

Comments

surprised, yet not surprised.

[noh8rz10]

and the noose tightens a little bit more...

Re:surprised, yet not surprised.

[srmalloy]

Yet another reason not to opt-in to data collection...

Re:surprised, yet not surprised.

[Jane Q. Public]

"for android, you're kinda screwed, because it's baked into the OS."

No, it isn't. I'm getting pretty sick of these falsities being repeated.

It's baked into some APPS in the OS. You aren't obligated to use them. You can disable them and use 3rd-party tools like Waze or any of the many others.

My location tracking is off most of the time. When it is on, I use 3rd-party software. Network analysis shows that my Android phone isn't "phoning home" to Google with my location.

I sometimes use Google Maps to find things. But then I am not at the location I am trying to find.

Re:surprised, yet not surprised.

[MacDork]

like, you want phone navigation? that requires location services.

You can enable the GPS without using Google's location services. I used Google maps today. Location services off.

Re:surprised, yet not surprised.

[93 Escort Wagon]

You can disable them and use 3rd-party tools like Waze or any of the many others.

FYI Google bought Waze several months ago, and the two services are being integrated already. I'm seeing Google ads on Waze at times, and Waze alerts show up on Google Maps.

Re:surprised, yet not surprised.

[Jane Q. Public]

well it's hella convenient for location services to be on for core phone functions, like search and maps. you use these things in so many ways that it becomes very fluid. which is why i prefer to use a phone os from a company that doesn't sell my recorded locations to others.

Apparently you completely missed my point.

Location services on Android phones do NOT "call home" to Google. Google APPS do.

Don't use the Google apps, and it's not an issue. And by the way, this is is true for BOTH Android and iOS. Google apps will report your location the same amount and the same way, whichever phone you are using.

The only difference is that Google bundles their apps with Android. Apple doesn't bundle them with iOS.

Re:surprised, yet not surprised.

[Jane Q. Public]

I'm afraid you're missing the fact that when Google, does apps for iOS, they need to stay within the app review guidelines,
...
You claim there is no difference, but that's a big one.

I didn't miss anything, and no there isn't.

Apple guidelines do not require apps to NOT phone home... in fact there was a big flap about that just recently... iOS apps tracking people in ways that they did not approve.

Android app guidelines are actually stricter than Apple's. You have to explicitly consent to EVERY phone service that is accessed by an app: not just location but accelerometers, compass, notifications, wifi, phone data, etc.

IN BOTH CASES you have to explicitly approve of Google Maps using your location data in order to use Google Maps. There is no practical difference.

Duplicate

[jklovanc]

Google Is Testing a Program That Tracks Your Purchases In the Real World

Thank god it's Google

[clarkkent09]

Since they said they "do no evil" we can all trust them completely. If it was another company I'd be worried.

Re:Thank god it's Google

[93 Escort Wagon]

I seem to remember that the "Do no evil" thing was coined by Marissa Meyer.

She's also the one who said there'd never, ever be ads on the Google.com main page - which is now happening.

I'm not a huge fan of hers, but it is interesting to note that some of these philosophical changes at Google coincided with her apparently being expelled from the inner circle at the company.

Re:I wonder

[Nerdfest]

Then you're fine. Don't let the FUD bother you.